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Barco and Cinemeccanica Announce Worldwide Agreement

To develop and commercialize an OEM digital cinema solution (October 25, 2004)

Further to the announcement of the signing of its Letter of Intent at ShoWest, Barco Digital Cinema has now officially signed a worldwide contract with Cinemeccanica to develop and commercialize an OEM digital cinema solution incorporating Barco's 2k technology, based on TI's DLP Cinema technology.

The agreement marks Cinemeccanica's formal entry into the digital cinema market following a long and successful history as one of the world's leading providers of 35mm projectors, and after a year in which the company has experienced an increasing demand for digital cinema solutions and successfully completed its pioneering digital cinema installation in Bratislava, Slovakia.

With its headquarters in Milan, Italy, and more than ninety sales offices all over the world, Cinemeccanica will concentrate on sales through their authorized sales channels in the established and emerging European territories.

Commenting on the agreement to work with Cinemeccanica, Sjoerd De Clerck, Managing Director of Barco Digital Cinema, stated: "We are delighted to support Cinemeccanica in this first step into their digital solution. We welcome their entry into the digital business at this time and are looking forward to sharing in its success."

Confirming that Cinemeccanica's decision was driven by an increasing number of requests from its traditional Exhibitor customer base Vittore Nicelli, Managing Director, added that "Cinemeccanica is delighted to be cooperating with Barco and looks forward to enhancing its customer relations though the strengthening of its range and providing the benefit of its experience in both 35mm and digital solutions."

The Cinemeccanica CMC D2 Digital Projector, available as of January 2005, will be co-branded recognizing Barco as the sole proprietor of the DLP Cinema technology and will adhere to all related technical and commercial obligations.

About Barco
Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company.

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About Cinemeccanica SpA
Cinemeccanica, since it was founded in 1920, has always been famous for the quality and reliability of its products and for the high level of service to customers. Today Cinemeccanica, headquartered in Milan, Italy, with more than ninety sales points all over the world, is at the very top of the league of the theatre equipment manufacturers with a huge international installed base. Cinemeccanica, combining tradition and experience with innovation, is more than ever committed to satisfy today's and tomorrow's needs of world wide Customers.


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Related Keywords:Barco, Cinemeccanica, digital cinema, ShoWest, Barco Digital Cinema, DLP, TI, projectors, Sjoerd De Clerck, Vittore Nicelli, CMC D2 Digital Projector, visualization,


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