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Barco Projection Systems Announces Reorganization

8 percent of staff affected, "reassignments" completed By Denise Harrison
Barco reorganized its five business units into three, which include Media & Events for fixed installations and rental/staging, Control Rooms & IntelliRooms, and Simulation & Intelligent Displays for projection display projects. According to a letter sent by Jim Crane, Vice President & General Manager, Barco Projection Systems America, "The new business units are defined by the technology they develop and the markets they serve. BARCOs newly developed projection products and systems expertise will now be applied to a broader scope of markets."

He said fewer than 8% of the BARCO Projection Systems associates in the U.S. have been affected by the restructuring. "The necessary reassignments of staff have already been made. These changes will provide each of the new business units with a broader range of skills, which is in line with its broader market approach. In addition, BARCO will continue to safeguard its competitive position in all its product and system markets," he said.

The following business unit descriptions were sent in the letter.

BARCO Media & Events:

- Projectors: 6000 Series, SLM Director Series, ELM Series, lenses and accessories

- LED Walls: ILite and DLite products (sold direct and through specialized channels)

- Digital Cinema and Home Theater (sold through specialized channels)

BARCO Control Rooms & IntelliRooms:

- Network Operation Center (NOC) displays

- IntelliRoom boardroom products

BARCO Simulation & Intelligent Displays:

- Professional Simulation: Raster and Calligraphic (sold through specialized channels)

- V&AR Systems (sold through specialized channels) Intelligent Displays: 6000 Series, SLM Executive Series, ELM Series, lenses
and accessories

We'll include any additional relevant details as they become available.

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