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Badgeville Takes Gamification Innovation on the Road

Badgeville Shares Expertise on Social Loyalty and Behavioral Analytics at Industry Events (October 18, 2011)

MENLO PARK, CA -- (Marketwire) -- 10/18/11 -- Badgeville, the world's first behavior platform, today announced that it is participating in several industry events over the coming weeks. Multiple speakers, including Kris Duggan, CEO, and other members of the team will describe the new ways brands can more efficiently and cost-effectively act on their customer data to improve loyalty and business results using techniques from social loyalty and smart gamification.

"In our highly competitive, highly distributed global marketplace, brands must be laser-focused on customer loyalty and lifetime user value," said Kris Duggan, CEO and co-founder of Badgeville. "And the most effective way to do this is by optimizing and fine-tuning customer interaction across every channel, understanding, increasing and measuring each high-value user behavior. Badgeville is revolutionizing this process by making it possible to turn every website into a behavior network, liberating user behavior data from the black hole of today's social networks, and providing brands and enterprises with full control over their user engagement programs."

At the events, Badgeville's team will share unmatched expertise and will provide valuable customer anecdotes to help event attendees take advantage of the latest technologies shaping the future of customer loyalty.

Events and speakers include:

Loyalty World
Adena DeMonte, Director of Marketing, Badgeville
"Gamification: Loyalty for a Social World" with Badgeville Customers Rockrena and ShopWithYourFriends
October 17-20
Las Vegas

Pivot Conference
Kris Duggan, CEO & Co-Founder
"The Gamification of Marketing and Advertising"
October 17-18, Panel on the 18th
New York City

App Developers Conference
Steve Sims, VP of Production & Client Services, Badgeville
"Smart Gamification and Social Loyalty for Apps with Badgeville Customers and Talenthouse"
October 26-27, Panel on the 27th
Santa Clara

Smart Energy International Conference
Adena DeMonte, Director of Marketing, Badgeville
"Mapping out future charging infrastructure"
October 24-26, 2011, Speaking on the 24th
San Francisco

Loyalty Lab Summit
Omar Divina, Director of Sales
"What's Next in Loyalty?" with Partner TIBCO Loyalty Lab
October 24, 2011
New York City

Social Media World Forum
"Incorporating 'gamification' into your social marketing campaign and loyalty strategy" with Badgeville Customers -- Samsung, KidzVuz and Coyne PR
November 1-2, 2011
New York City

Social CRM
Paul Hearing, Producer, Badgeville
"Gamification: Driving & Analyzing sCRM"
November 3, 2011
New York City

Engagement Expo
"Smart Gamification for Engagement and Loyalty" with Badgeville customers -- The Buddy Group, 4Q, and Ajungo
November 6-8, 2011

Kris Duggan, CEO
"Startup Spotlight: Gaming Next-Gen Advertising"
November 8-10, 2011
New York City

Enterprise 2.0
Kris Duggan, CEO
"Gamification for the Enterprise: Learn how to supercharge employee motivation and enterprise"
November 14-17
Santa Clara, CA

About Badgeville
Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include NBC, Bluefly, Interscope Records, TechCrunch, Major League Gaming, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web @

Media Contact:
Elyce Ventura
Eastwick Communications
(408) 470-4870
[email protected]

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