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BUZZMEDIA, Publishers Clearing House, and The Seattle Times Select Adometry(R) to Ensure Online Advertising QualityTop Web Publishers Leverage Adometry Technology to Deliver Improved Display Advertising Services (February 08, 2012)
AUSTIN, TX -- (Marketwire) -- 02/08/12 -- Adometry, Inc., the leader in cross channel fractional attribution and online media verification technology, today announced that BUZZMEDIA, Publishers Clearing House, and The Seattle Times have adopted the Adometry ad analytics technology for publishers to improve the management and monitoring of display advertisements on their sites. These leading web properties are now using Adometry TagScan to analyze, monitor and administer ad tags across their sites. The technology drives efficiencies for publisher ad operations teams by ensuring problem-free performance and maintaining high-quality standards for the display advertising services they deliver for brands and online marketers.
"Maintaining consumer trust in the online ecosystem is critical to ensuring the vitality of the marketplace," said Sal Tripi, VP of Operations and Compliance at Publishers Clearing House. "That's why taking a proactive approach to protecting our consumers from online exploits and maintaining standards is essential to our business and the future growth of PCH online properties. With the addition of Adometry's TagScan, we are able to help achieve these goals by monitoring third-party ad tags and verifying they meet with our strict compliance standards."
Adometry TagScan is delivered via a SaaS-based model, which makes it easy for publishers to deploy the technology and more quickly achieve results and performance improvements. By reporting tag-related activity in real-time, online publishers can improve site operations, prevent data leakage, and protect against malware infections. This includes the ability to monitor ad changes, and test the functionality of ad tags before they are deployed.
Tyler Goldman, CEO of BUZZMEDIA, one of the fastest-growing entertainment publishers, said: "TagScan's flexible offering and seamless API integration help BUZZMEDIA ensure the best possible experience for the over one hundred million monthly visitors to our sites."
"Publishers and ad networks are looking for ways to monitor third-party ad tags and audit their high-traffic pages to prevent malware distribution and unauthorized data collection, while minimizing the impact to page load times," said Paul Pellman, CEO of Adometry. "TagScan helps them achieve both by providing data transparency for publishers and ensuring an optimal experience for their audiences."
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark and TagScan is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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