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BSQUARE Named Microsoft Embedded Distributor of the Year

Leading Mobile and Embedded Solutions Provider Wins Excellence Award at Microsoft Windows Embedded Channel and Partner Summit (October 17, 2011)

BELLEVUE, WA -- (Marketwire) -- 10/17/11 -- BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices and a distributor of Microsoft Corporation products for 13 years, has been named Microsoft Embedded Distributor of the Year for 2011 for the North American Region. BSQUARE received the Excellence Award at the Microsoft Windows Embedded Partner and Channel Summit, which was held in Bellevue, Washington.

"We are pleased to recognize the accomplishments of BSQUARE for 2011," said Microsoft's Doug Follett, Director of OED for the Americas. "The Distributor of the Year award is evidence of this partner's accomplishments including outstanding embedded revenue growth, overall business contribution and leading customer initiatives resulting in the delivery of innovative solutions using embedded technologies. Specialized devices and intelligent systems continue to be an explosive market and this is a growth opportunity we look forward to supporting together with BSQUARE in 2012 and beyond."

BSQUARE distributes the complete line of Microsoft Embedded Operating Systems within the United States, Canada, Mexico, United Kingdom and Germany and BSQUARE distributes Microsoft Windows Mobile products worldwide.

"BSQUARE is honored to receive this award," said Scott Caldwell, Vice President of Sales, Third Party Licensing. "Our customers choose us as their licensing partner because of our depth of product expertise, our responsiveness and the end-to-end systems approach BSQUARE uses to solve business challenges. As embedded devices and intelligent systems increase in complexity and software density, OEMs, ODMs and enterprises alike require an expert partner to help them choose, integrate and support the right combination of embedded products. This award validates our success in providing personalized account management and highly responsive technical support for the embedded community as a whole."

In addition to Microsoft, other leading third party embedded software products are available from BSQUARE and compliment the Company's own products. BSQUARE also provides end-to-end product development support including platform consulting, hardware and software development, quality assurance and technical support services that enable OEMs, ODMs and enterprises to get their products to market faster and with less risk.

BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners

BSQUARE Contact:
Diana Hoffman
BSQUARE Corporation
+1 425.519.5273
Email Contact

Investors Contact:
Brett Maas
Hayden IR
+ 1 646.536.7331
Email Contact

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