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BRITAIN MAGAZINE & Tours.com Come Together in Strategic Marketing Alliance(December 12, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 12/12/11 -- In an act of ever expanding reach and depth, Tours.com: The Worldwide Directory of Tours & Vacations, announces a strategic partnership with BRITAIN MAGAZINE, the official magazine of the United Kingdom.
BRITAIN MAGAZINE reaches 150,000 readers with impacting stories on life, culture, heritage and travel through the British Isles. The bi-monthly publication has paid subscribers in more than 50 countries. Each issue is on sale at all branches of WH Smith, including airports and railway stations.
BRITAIN MAGAZINE is also widely available to visitors to the U.K. The official magazine of VisitBritain, the national tourism agency, BRITAIN MAGAZINE is uniquely placed to promote the tourism business both to UK holidaymakers and to visitors from around the world.
"A strategic partnership with a company, such as the Chelsea Magazine Company in London, which publishes BRITAIN and other travel-related titles, is a perfect fit for both the publishing concern and Tours.com," said Maria Polk, Publisher & CEO of www.tours.com. "BRITAIN Magazine provides obvious synergies that allow travelers who are interested in Britain a chance to use the resources available on Tours.com. Similarly, Tours.com's audience gets direct access to a host of informative articles on Great Britain, whether it's details on the upcoming Olympics in 2012, royal country hideaways, or fantastic farms and gardens to visit."
About Tours.com -- Three veterans of the travel directory publishing industry founded Tours.com in 1995. Leveraging their years of experience and travel industry contacts collected through two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include more than 8,000 travel companies and a veritable library of travel resources. Tours.com now publishes a bi-weekly newsletter on the site called Travel-Intel, which gives updates on travel and insights on new travel products and tours. The e-newsletter is also direct mailed to 103,000 travel agents in the U.S. and Canada.
BRITAIN publishes six times a year, both in print and online. It also sends out a monthly newsletter to more than 30,000 subscribers looking to fan their interest in the U.K. with unusual things to see and do.
Publisher and CEO
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