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BIRD Completes Comprehensive Brand Strategy for Wise Brother Media;

New Websites for Radio Content Company Include "The Complete Sheet" and "Delicious Audio" (February 23, 2010)
DMN Newswire--2010-2-23--          BIRD has completed a comprehensive brand strategy for Wise Brother Media, a company specializing in providing original content to radio stations across America. BIRD co-founders Tabitha De La Torre, president, and Peter King Robbins, Chief Creative Officer, made the announcement.
          BIRD created Wise Brother Media's new brand identity, linking each of their products and allowing for the introduction of their new parent company name.  BIRD designed the new brand, their logo and family of websites, positioning WBM as the industry leader in the field of radio content production.  With the expert assistance of Favorite Medium, BIRD's web development partner, two of the three product websites launched today:

** The Complete Sheet:

          The Complete Sheet is the go-to source for written show prep in the radio industry.  It is edgy, topical, hip, outrageous, clever and intelligently written show prep that has been the industry leader for over a decade.  More than 500 stations use The Complete Sheet across 27 formats in 12 countries.

** Delicious Audio:

          Delicious Audio is a three-part audio service that includes original, fully produced, cutting-edge comedy; fully functional sound bites from the hottest entertainment, news, sports and reality shows; and slickly produced show openers and topical montages.  Over 300 stations use Delicious Audio across 14 formats and in 6 countries.

      The third site, Studio Think Tank, is slated to launch later this year and will be the only real-time online community built specifically for top radio professionals.  It will serve as a platform for radio's top minds to discuss, share, chat, and blog and will also host numerous other services, such as guest booking, weekly show reports, weekly contests and more.

       "We could not be more thrilled with what BIRD delivered to Wise Brother Media," said Johnny Vega, CEO of WBM.  "Incredible quality and incredible pros who go the extra mile. BIRD is world class."
      "We came to this project looking at how we could bring a new sense to an old business in the entertainment industry - one that was being completely reshaped by Wise Brother," said Peter King Robbins, BIRD's Chief Creative Officer.  "Key themes were the rich dynamic feel of the entertainment brand communicated through the color palette and the logo.  An essential issue in our approach was keeping those integral elements, as well as creating a dynamic template for their large content portal."


          Wise Brother Media is the new name for the parent company of "The Complete Sheet," "Delicious Audio," and "Studio Think Tank" -- "The Revolutionary Community of Radio's Top Minds." Wise Brother Media recently launched new, state-of-the-art websites for The Complete Sheet and Delicious Audio, with exciting new product features that absolutely no other company offers. Wise Brother Media's motto is: "Setting the Highest Standard for Quality Radio Content." Please see:


          Conceived in 1990 as a collaboration between Peter King Robbins and Tabitha De La Torre, BIRD is a full service strategic branding agency based in Hollywood, CA. Serving the entertainment and consumer products industries, BIRD delivers strategic thinking and potent creative necessary to build powerful
brands and market leadership. The company's primary goal is to help clients transcend ingrained patterns and arrive at new, actionable insights that can be executed consistently and powerfully in all media.

          BIRD has a track record of delivering rebrands and strategic creative thinking for such high profile clients as Flip Video(tm), Cisco Systems, Inc., E! Entertainment Television, OLN (Outdoor Life Network), Versus, FEARnet, Oxygen, G4, Focus Features, and many others. The winner of multiple awards in design and marketing, BIRD is located at 7039 Sunset Blvd., Hollywood, CA, 90028. The phone is 323/962-4908 and the website is


         Favorite Medium LLC is a web and mobile development company specializing in effective app development and delivering the best possible technology outcomes to their partners.  Their goal is to help partners develop iPhone apps, Facebook apps, and web apps and much more.  They make web and mobile apps and strategies effective, delivering rapid development and quality production.  Favorite Medium has offices in Los Angeles and Singapore with clients in LA, SF, NYC, Kyoto.  The Los Angeles contact number is 323-375-2886, and the website is:


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Related Keywords:BIRD, Wise Brother Media, branding, radio, post production, hollywood industry, broadcast newsroom

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