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BENTEK Energy Selects Scout Yield Optimizer to Streamline Pricing Decisions

Behavioral Analytics to Remove Pricing Risks in Product Management and Sales (May 29, 2012)

SEATTLE, WA -- (Marketwire) -- 05/29/12 -- Scout Analytics™, the leader in recurring revenue optimization, today announced that BENTEK Energy has selected Scout® Yield Optimizer to enable data-driven decisions for pricing in their product management and sales processes.

BENTEK Energy, an energy market analytics company that provides clients with research and deep market understanding, was seeking a method of assessing customer impact of pricing. BENTEK Energy was specifically seeking a method of maintaining revenues and profits while expanding the markets and channels into which its products are distributed. To face this challenge, the company chose Scout Yield Optimizer for its unique combination of behavioral analytics and revenue advisory services.

"The largest challenge in pricing is the lack of data about customer demand which makes changes to pricing a risky, cumbersome process," said Jack Weixel, Director of Client Services at BENTEK Energy. "Scout Yield Optimizer's Demand Map integrates pricing data and customer usage data to provide new optics on where pricing and usage are aligned and where it can be optimized."

BENTEK will use Scout Yield Optimizer in both product management and sales divisions. For product management, Scout Yield Optimizer delivers what-if revenue and profit analysis on pricing model options. The sales division will use Scout Yield Optimizer to evaluate customer utilization and ensure customers are receiving good value.

"Data-driven decisions from behavioral analytics are becoming crucial to success in the digital realm," said Mark Upson, Chief Executive Officer at Scout Analytics. "BENTEK Energy is a forward-thinking organization that understands how these factors can be the biggest difference-makers in minimizing risks while maximizing time-to-market with new pricing."

About Scout® Yield Optimizer

Scout Yield Optimizer is a recurring revenue optimization solution that compares the customer's price paid for a service against frequency of use, enabling sales teams to set an optimal price for every contract based on actual customer behavior. With powerful behavioral analytics and segmentation in Scout Yield Optimizer, an online service company can significantly increase lifetime value of a customer.

About Scout Analytics™

Scout Analytics is the leader in recurring revenue optimization solutions specifically designed for online services. Scout Analytics' unique solutions allow service providers to predict, target, and monetize user engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.

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