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BBC Motion Gallery Clips Fill Needs for New Commercial AdsAdvertising agencies and filmmakers rely on BBC Motion Gallery natural (February 10, 2006)
BBC Motion Gallery, a division of BBC Worldwide Limited, announced a number of new commercial campaigns that have used BBC Motion Gallery content. The ads include broadcast spots for Texas Instruments (via J. Walter Thompson Technology, Atlanta) and AFLAC (via Kaplan Thaler Group, New York), as well as a series of theatrical and online commercials directed by Academy Award®- and Emmy Award®-winning filmmaker Errol Morris for America Online (via Grey London, UK).
Morris, whose credits include "The Fog of War," "The Thin Blue Line," and the "Photo Booth” spot for PBS, and his Cambridge, Massachusetts-based production company Globe Department Store turned to BBC Motion Gallery in New York to help supply material for a series of spots for AOL's UK consumer awareness campaign "What do You Think?"
The spots "Black" and "White" ask viewers whether the Internet is a good or bad thing, using archival and news footage to give the audience an Orwellian-type experience supporting the various pros and cons. Originally shot material is juxtaposed with archival and BBC-supplied news footage of computers, animation and events, such as the Tiananmen Square stand-off.
“In advertising, scripts change, our footage requirements were changing every couple of days,” said Ann Petrone, archival researcher, Errol Morris. “Were it not for digital delivery and resources like BBC Motion Gallery, we would not have been able to do these spots. BBC Motion Gallery delivered clips that helped us support the UK setting of the campaign. Also, the event and news footage we needed is something the BBC does very well.”
The Texas Instruments (TI) spot promoting DLP technology sees a viewer transported into the vivid HD images of a television screen. In one scene involving remarkable BBC Motion Gallery footage of the Serengeti, the man finds himself surrounded by a herd of elephants.
“To accommodate a seamless composite, the agency needed a clip that was filmed in a certain way, at a certain angle and at a certain point of day,” said Larry Aubrey, Sales Director, BBC Motion Gallery. “With the scope of our natural history archive, we had the shot. We were also able to meet the client’s needs for super high quality by getting them the original material on 35mm and transferring to D5.” The AFLAC spot “ Pitching In” additionally taps into the BBC’s natural history expanses to win laughs with a channel-surfing AFLAC duck. A clip culled from copious amounts of BBC Motion Gallery duck, swan and goose footage provides the perfect visual as the AFLAC mascot is drawn in by a would-be nature show featuring a female mallard on a lake. BBC Motion Gallery recently also licensed 20 minutes of footage from the CBS News Archive to the producers of the critically acclaimed, Academy-Award nominated motion picture Good Night, And Good Luck. Clips comprise historical speeches, Senate hearings, interviews, and news segments essential to the film.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximize the value of the BBC's assets for the benefit of the license payer and invest in public service programming in return for rights. In 2004/05 BBC Worldwide returned £145 million to the BBC from its six business operations: TV Channels, TV Sales, BBC Magazines, Home Entertainment, Children's and New Media. For further information, please contact: Karen Raz, Raz Public Relations (310) 450-1482, [email protected] # # # #
Related Keywords:BBC motion gallery, Commercial Ads