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BBC Motion Gallery Clips Featured In Mountain Dew MDX Spot

BBDO/New York tapped BBC Motion Gallery for footage of nature?s night owls in :30 spot (November 10, 2005)

BBC Motion Gallery Clips Featured In Mountain Dew MDX Spot

BBC Motion Gallery Clips Featured In Mountain Dew MDX Spot

BBC Motion Gallery, a division of BBC Worldwide Limited, has licensed numerous footage sequences to ad agency BBDO/New York for use in ?All Night Long, a :30 TV commercial for MDX, Mountain Dews newly released energy drink. The commercial, which broke October 22 during the World Series, features a slew of nocturnal creatures lip syncing to the titular Lionel Ritchie track.

?All Night Long reveals the secret nightlife of animals, partying with a little help from MDX energy soda. BBC Motion Gallery (BBCMG) provided seven shots to BBDO/New York, including clips of a bush baby, aye-aye, snake, possum, bat, tarsier and flying squirrel. The footage was then digitally treated as if seen through the lens of night vision goggles and color-tweaked in the same green shade as the soda (which is the same hue as Mountain Dew). Framestore CFC, New York provided digital effects, so that the cute creatures believably lip-synch to Lionel Ritchies popular ?80s tune. Independent Research Consultant Susan Nickerson of Nickerson Research liaised with BBCMG to obtain the needed shots.


"I can always count on BBC Motion Gallery to deliver the goods, particularly when it comes to wildlife footage. There is an incredible range of material, including some of the more obscure species of the world, commented Nickerson. ?The quality of the footage is top-notch and the BBCMG staff is terrific."


About BBC Motion Gallery
BBC Motion Gallery, a division of BBC Worldwide Limited, offers media professionals in advertising, commercials, television, film, interactive and corporate video production access to the worlds most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500 million feet of film and 300,000 hours of video, BBC Motion Gallery encompasses a wealth of content covering natural history, wildlife, news, locations, art, music, celebrities, culture, performing arts and more, including acclaimed programming produced in conjunction with Discovery and PBS. BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, one of the worlds most respected news collections featuring coverage of virtually every historical event in the last 50 years. BBC Motion Gallery operates from offices in London and regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.

For more information visit www.bbcmotiongallery.com.


BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximize the value of the BBC's assets for the benefit of the license payer and invest in public service programming in return for rights. In 2004/05 BBC Worldwide returned 145 million to the BBC from its six business operations: TV Channels, TV Sales, BBC Magazines, Home Entertainment, Children's and New Media.


SPOT CREDITS

Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Bill Bruce
Associate Creative Director/Copywriter: Peter Kain
Associate Creative Director/Art Director: Gianfranco Arena
Senior Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins

Stock Footage: Nickerson Research, Los Angeles
President: Susan Nickerson

Editorial: Nomad Editing Company, Santa Monica
Editor: Tom Muldoon

Post/Visual Effects: Company 3, New York
Colorist: Tim Masick
Producer: Luana Ayres, Framestore CFC, New York
Flame Artists: Maryanne Lauric, Iggy Ayestaran
CG Animators: Seth Gollub, Irene Kim
Producer: James Razzall

Sound Design: Nomad Editing Company
Sound Designer: Francois Blaignon

Audio: Sound Lunge, New York
Mixer: Tom Jucarone


 


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Related Keywords:BBC Motion Gallery, Mountain De, BBDO, footage, BBC, BBCMG, Framestore CFC,

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