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BBC Footage Featured In The Day After TomorrowNatural disaster footage clips used in blockbuster film. (June 01, 2004)
BBC Library Sales, a division of BBC Worldwide, has licensed a wide range of natural disaster footage clips from the CBS News Archive to DAT Productions for use in the 20th Century Fox film The Day After Tomorrow, directed by Roland Emmerich (Independence Day). The film opened in theaters on May 28.
BBC Library Sales worked directly with Los Angeles-based DAT Productions and 20th Century Fox, initially providing clips for use in the films teaser trailer, which ran in theaters earlier this year. The clips, taken from the CBS News Archive and BBCs Natural Disasters Compilation Reel, gave the trailer the heart-thumping look and feel that could only be gleaned from authentic news footage. The films producers were so impressed with the impact of the footage on the big screen that they requested additional clips for use in the final cut of the film.
?We were attracted to BBC Library Sales extensive collection of historical event and natural disaster footage, and knew that licensing the clips for the teaser trailer would help entice audiences in advance of the films release. The buzz around the trailer was tremendous. Since it first started appearing on-line and in theatres, we have built up incredible momentum, helped by the quality, and realism, of the scenes from the BBC and the CBS News Archive, said Aaron Cullen of DAT Productions.
The licensed footage included typhoons, raging floods tearing down buildings and carrying away houses, and harrowing rescue scenes. Kristy Manning, Sales Manager, BBC Library Sales, said, ?In a project laden with CGI and effects, certain shots still required the realism that can only be achieved from actual natural disaster footage. The clips supplied were integrated beautifully into the trailer and contributed greatly to its impact.
The Day After tomorrow takes a big-budget, special-effects-filled look at what the world would look like if the greenhouse effect and global warming continued at such levels that they resulted in worldwide catastrophe and disaster, including multiple hurricanes, tornadoes, tidal waves, floods and the beginning of the next Ice Age. At the center of the story is a paleoclimatologist Professor Adrian Hall (Dennis Quaid), who tries to save the world from the effects of global warming while also trying to get to his son, Sam (Jake Gyllenhaal), who was in New York City when the city was overwhelmed by the chilling beginnings of the new Ice Age. The films stellar cast also includes Ian Holm, Emmy Rossum and Sela Ward.
About BBC Library Sales
BBC Library Sales, a division of BBC Worldwide Limited, offers media professionals in advertising, commercials, television, film, interactive and corporate video production access to the worlds most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500 million feet of film and 300,000 hours of video, BBC Library Sales encompasses a wealth of content covering natural history, wildlife, news, locations, art, music, celebrities, culture, performing arts and more, including acclaimed programming produced in conjunction with Discovery and PBS. BBC Library Sales is also the exclusive global representative of the CBS News Archive, one of the worlds most-respected news collections featuring coverage of virtually every historical event in the last 50 years. BBC Library Sales operates from offices in London and regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.
BBC Worldwide Limited is the commercial consumer arm, and a wholly owned subsidiary, of the British Broadcasting Corporation (BBC). The company was formed in 1994 to develop a coordinated approach to the BBCs commercial activities: television, channels, publishing, product licensing, internet and interactive.
The CBS News Archive is renowned for its coverage of major news events both from the American continent and internationally. Through its international news teams CBS News has covered the events of the last 50 years and is a comprehensive historic record with at least 700,000 hours of content. Major historic news events that have been covered include, more than 400 reels of tape shot in the four days after the assassination of President John F. Kennedy; the Vietnam War, the anti-war movement in the U.S. and the fall of Saigon; the civil rights movement of the 1960s; presidential campaigns and political conventions; the U.S. space program, its successes and failures, including the first man to land on the moon and the Challenger explosion; the Oklahoma City bombing; and, more recently, the events of September 11th. In all, the collection comprises more than two million videotapes and 66 million feet of film, including outtakes and other footage never used in on-air reports. The CBS News Archive is continually updated with the audio and video reporting of CBS News award-winning production teams around the world.
For more information visit www.bbcfootage.com.
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