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BBC Broadcast Dominates 2004 PROMAX Awards

Creative Services Unit Earns 18 Gold and 15 Silver Muses (June 25, 2004)

BBC Broadcast Ltd., the creative services unit of BBC's new commercial media services business, dominated the international categories at this year's PROMAX Awards ceremony held here at the New York Hilton Hotel and Towers. This year's awards show, hosted by actor Michael Ian Black (Ed, I Love the 70s/80s/90s), marked the organization's first combined awards presentation for both the PROMAX and BDA Awards.

Picking up an unprecedented 33 PROMAX awards in the International categories, as well as a Silver BDA award for its on-air image on behalf of UKG2, BBC Broadcast's global business director Nigel Cole stated: "What a wonderful way to kick off our expansion into the US. The recognition of our work across the board by a jury of our peers of the best endorsement we could hope for and all of those lovely PROMAX award statues will certainly help to open many a door to us as we offer our team's creative vision and talents to networks here in America. Thank you judges and thank you PROMAX!"

BBC Broadcast, which recently announced its expansion into the US, picked up 18 Gold and 15 Silver awards for a variety of work. In addition to its team awards, BBC Broadcast's Richard Acton was presented with the 2004 Aerodrome Rocket Award, which recognizes a producer, marketer or designer with four or less years of experience in promotion, marketing or design who is already creating outstanding work.

The BBC Broadcast creative team earned Gold for its Brand/Image for BBC Four, News Program Promotion (Hey Big Spender), Comedy Program Promotion (Dead Ringers-Ozzy), Holiday/Seasonal Program Promotion (Christmas Comedy on BBC), Drama Program Promotion (The Holy Cross), Children's Program Promotion (Little Genius), Reality Program Promotion (If), Funniest Promotion (Children in Need - Flying), Stunt Promo (Sex et la Cite), In-House Program Promotion (UK History), TV Promotion (Five Live Premiership Campaign), ID (Skateboard), Print piece (Traffic News), Radio Campaign (BBC World Service HIV/AIDS season), Marketing Presentation Video-External-Single Product (Global News)and for a campaign using more than one media (World Service).

Silver awards were earned for News Program Promotion (BBC World: A Broader View), Sports Program Promotion (FA Cup Launch), Reality Program Promotion (Colosseum), Funniest Promotion (Dead Ringers- Ozzy), Consumer/Trade Print Ad (Sex et la Cite), Promo Animation (Bitesize), Marketing Presentation Video-Internal (The Vikings), Brand/Image Campaign Using 1 or More Media (UK History), Drama Design Promotion (Eastenders Exits Weekend), Special Event Program Promotion (Monstrous Bosses), ID (UKG@: Shoot), TV Promotion (World Service), and for a campaign using more than one media (Five Live Premiership Campaign).

Individual work recognized with PROMAX Gold included Copywriting (Dead Ringers-Ozzy) and Sound Design (If), as well as a Silver award for Directing (Hustle).

The PROMAX Awards and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives. Both PROMAX and BDA Awards are separated into two separate competition groups -- International and North American - with many awards further classified by market size. PROMAX&BDA Awards are part of the organization's annual Conference and Exhibition, held June 23-25 at the New York Hilton & Towers in Manhattan.

About BBC Broadcast Limited
BBC Broadcast is part of BBC Ventures Group, the new commercial media services business wholly owned by the BBC and launched in 2002. BBC Broadcast works closely with its customers to understand their broadcasting needs and to determine the right combination of editorial, technical and creative skills required to deliver innovative and cost-effective solutions. Offering a comprehensive range of services to play-out, publish, promote and provide media access for content across all media platforms, the creative services division of BBC Broadcast is led by Director Andy Bryant and his senior management team of Global Business Director Nigel Cole, Executive Creative Director Charlie Mawer and Senior Account Director Jill Lindeman, as well as a talented cast of designers, art directors, copywriters, producers and media strategists. To date, BBC Broadcast has developed an extensive range of broadcast clients, including Discovery, SciFi, NOS Holland, Emirates Dubai Television and Endemol as well as an impressive commercial roster that lists AOL, IKEA, Toyota, Lexus and Hutchison 3G. BBC Broadcast also provides services to a myriad of BBC and commercial broadcast platforms, including 37 public service and commercial television channels, five national radio networks, 39 local radio stations and BBCi, the corporation's online initiative. Other key services include new channel launches, play-out and channel management; channel branding & promotion; and subtitling & other media access services. For more information access:


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Related Keywords:BBC Broadcast, PROMAX, UKG2, Silver BDA, Nigel Cole, Richard Acton, Aerodrome Rocket Award, BBC Ventures Group, Andy Bryant, Charlie Mawer, Jill Lindeman,

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