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Awareness Networks Announces Certification as a Facebook(R) Preferred Marketing Developer

Awareness Selected for Ability to Build Solutions That Make Social Marketers More Effective (April 19, 2012)

BURLINGTON, MA -- (Marketwire) -- 04/19/12 -- Awareness, Inc., provider of on-demand social marketing management software (SMMS), today announced its membership into the Facebook® Preferred Marketing Developer (PMD) program. The PMD program recognizes companies that demonstrate unique capabilities in helping marketers achieve scale and efficiency, above and beyond the functionality of native Facebook tools. The flagship Awareness social marketing platform, the Awareness Social Marketing Hub, deeply integrates with Facebook to facilitate publishing of content to Facebook pages, audience engagement, detailed Facebook analytics and insights, along with the development of custom tabs and applications. In addition, the Awareness platform collects and stores detailed social profiles that allow marketers to segment and target campaigns while tracking detailed sales and conversion.

Through its PMD program, Facebook recognizes companies that have developed unique technologies in one or more specialty areas. Awareness will continue to build on Facebook's APIs to provide its customers, large consumer and business-to-business brands, including Major League Baseball, Carlsberg, Comcast, Xerox, American Cancer Society, and many others with innovative marketing solutions and tools.

"We are honored to be accepted into Facebook's Preferred Marketing Developer Program," says David Carter, CTO for Awareness, Inc. "Our mission is to help leading brands engage the social customer to improve sales. Our membership in the esteemed Facebook PMD program increases our ability to help businesses excel in the socially-driven marketplace."

In December 2011, Awareness introduced its Facebook Campaign Manager, which equips brands with the ability to implement a variety of promotions on Facebook while capturing and integrating deep social profile data with leading CRM and marketing automation platforms, such as, Marketo and Eloqua.

About Awareness, Inc.

Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness of their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with hundreds of the world's leading brands and marketing agencies including Major League Baseball, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers, Redcats, Starwood, Tiger Woods Foundation, American Cancer Society and others. The Awareness Social Marketing Hub is the social marketing platform of choice for 500+ brands, storing over 3 million social profiles, and over 7 million social comments.

About the Awareness Social Marketing Hub

The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Facebook® is a registered trademark of Facebook, Inc.

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Media Contact
Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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