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Award-Winning Social News App Blancspot Media Sets Itself Apart With the Release of Its Much Anticipated iPad App

(March 01, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 03/01/11 -- Many applications are described as being "sleek," "sophisticated" and "stylish," but few are described as emotionally profound or truly interactive. Blancspot Media's news application has been described as both. Blancspot distributes news in a way that is emotionally transporting, engaging, and inspiring. On Blancspot, world news unfolds as a real-time documentary film, one in which the user can simply watch stories stream by, or stop the stream with one touch to dig deeper into a story. Blancspot combines solid news reporting with social media and opportunities for the user to take action. Founder and CEO of Blancspot Media Camille LeBlanc believes that when consumers come across a news story that inspires them, they should be able to join live conversations the moment they learn about the event. Ms. LeBlanc's aim is to help users take action, be it political or philanthropic, as soon as they read a news story.

"The idea of Blancspot fits hand in hand with the ideology of Apple, where Blancspot is not just news you read -- it's news you experience," said Ms. LeBlanc. Blancspot goes beyond traditional media companies by delivering a news experience that is visually stunning, socially engaging, and follows you across devices. Already a hit on the iPhone, the Blancspot app, powered by the best photojournalist and web-aggregated content from around the globe, will look just as stunning -- and groundbreaking -- on Apple's forthcoming iPad 2.

Within 14 hours of its iPhone launch last fall, Blancspot became the #4 top selling news app in the iTunes store, then climbed to the #2 spot behind CNN. Blancspot was also within the top 5 in 14 countries just 10 days after its launch. "We are excited that we connected with our audience not only domestically, but on a global basis," said Ms. LeBlanc. That connection led Apple to select Blancspot, out of all other apps, as its App of the Week in the iTunes store. By year's end, Apple had featured Blancspot as one of the Top Trends of 2010 in Apple's 2010 Rewind.

To inspire users to engage and take action, and in its effort to make the news deeply personal, Blancspot provides:

  • Stories that unfold like a real-time documentary film
  • Fast UI to accommodate the news tourist who is looking for that 60 second pulse on the world
  • Engagement with up to the minute social conversation through story-specific Twitter feeds
  • The ability to engage with or create causes

The Blancspot advisory board includes such heavy hitters as top Hollywood producer Frank Marshall and former President of MTV Nicole Browning.

Blancspot now proudly adds iPad to a suite of apple products that already includes iPhone and iPod touch. For up to the second headlines and updates, follow Blancspot Media on Twitter @BlancspotMedia, or on Facebook.

About Blancspot Media
Blancspot Media LLC, a privately held, privately financed company headquartered in San Francisco, CA, was founded in 2010 by Camille LeBlanc, who also co-founded Roubini Global Economics, a leading macroeconomic research and strategy firm. The Blancspot team is made up of technology and media veterans whose experience comes from companies such as Yahoo!, MobiTV, Sega, Apple, Nokia, and more. The company raised an angel round of funding from private investors led by veteran Hollywood film producer Frank Marshall of The Kennedy Marshall Company.

Pricing and Availability
Blancspot is available on the iTunes as a paid app for a one time fee of $1.99 through the Apple App Store. Music on the service will be downloadable through iTunes.

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