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Avid World: More Than Just a User Conference

Conference?s Exhibitors to Showcase Latest Innovations By DMN Staff Writer
In addition to high-profile keynote speakers and comprehensive workshops and seminars, attendees at Avid World & Pro Tools Conference will also be able to enjoy some non-technical time at the conferences extra-curricular events.

The event is being held Dec. 9-12 at New York's Jacob Javits Convention Center. A sampling of events includes the following:

The ?Next Gig Soiree, on Tuesday, October 9, from 5:30 to 8:30 p.m., will put attendees in the same room as top editors and producers from several TV networks, news shows and recording companies, as well as representatives from Fortune 1000 companies, Hollywood and ad agencies.

The event kicks off with a ?Power Panel of heavyweights from TV networks, post-production facilities, record labels and ad agencies, discussing jobs and recruiting. After a Q&A session, a networking cocktail reception will follow, and all conference attendees are admitted free to this three-hour career-enhancing party.

Panelists include: Marshall Grupp, Grupp Sound Design & Music and Co-owner, Sound Lounge; Warren Lustig, senior editor, CBS's "60 Minutes II"; Peter Sgro, VP, Post Production, Lifetime Television for Women; Mark Shimmel, Sr. VP, Marketing & Artist Relations, Arista Records; Rick Cordero, President, Pavement, Inc. George Avgerakis, contributing editor to Videography magazine, will moderate this panel.

The conferences four ?gold sponsors are B&H, Postworks, Virtual Media Technology and Video Corporation of America. In addition, more than 30 companies related to the audio and video industries will be exhibiting their latest innovations on the Avid World expo floor. Some of the companies scheduled to be displaying include:

GenArts, Inc. ? A provider of digital visual effects plug-ins, GenArts will be highlighting the release of its Sapphire Plug-ins version 1.1, which expands their extensive arsenal of visual effects tools to Avid Media Composer and Avid Xpress system users on Macintosh hardware. Version 1.1 also contains new effects and feature enhancements, making Sapphire Plug-ins a more powerful complement to Avid AVX products. The company will also be announcing that the Sapphire Plug-in is now available for Avid systems through the AVX interface, including Avid|DS 4.0, Symphony, Media Composer for the Windows NT platform, Avid Xpress for the Windows NT platform and Avid Xpress DV.

Boris Information ? A developer of integrated effects technology, Boris will be offering demonstrations and training with Boris RED 2.1, the latest version of their AVX titling and effects plug-in. Some of the benefits of Boris RED for Avid editors include: titling; resolution independence; vector file import; vector paint and rotoscoping; flexible, high-quality keys; and offline, cross-platform effects creation options.

Studio Network Solutions (SNS) ? Specializing in Storage Area Network (SAN) design, planning and implementation for audio/video production and post-production facilities, SNS has built a solid base of customers for its A/V SAN system among Digidesign Pro Tools power users, including Tom Laune, Fred Paragano and Matt Huesman. At Avid World, the company will be highlighting and demonstrating its A/V SAN Fibre Channel technology. SNS will also be announcing the sale of a system to Vidfilm International Digital and engineer Fred Paragano. The company will also display a MAC and NT-compatible version of Fibre Channel A/V SAN that integrates seamlessly with non-linear editing platforms used in film, graphics and video post-production arenas.

StorCase Technology ? A manufacturer of removable storage products, StorCase will be displaying the InfoStation II, the second-generation backplane enclosure with a new look and additional features. Key benefits of this 19-inch rack mount 4U 14-bay chassis are: dual RAID capabilities, which allow for active-active controller failover operation and increased reliability; enhanced redundant, load-sharing, and hot swappable 650W power supplies for continuous dependable operation; all-new removable, heat-dissipating, hot swappable drive carriers with key locks for optimum security

Heres what some other partners are doing to help out:

·The New Yorker Hotel is offering lower rates for conference attendees. Call 212-971-0101 to reserve your hotel stay. Rooms start at $155.

·Delta, the conferences official airline, is offering special low-priced airfares for conference delegates. Call Jane Hopson at 800-928-7777, ext. 301 for reservations.

·A portion of the conference proceeds will be donated to the Twin Towers Fund, to help the victims of September 11, and their families. For more information, go to

·A $300 discount coupon towards the purchase of an Avid Xpress DV system will be given to all attendees.

·Tens of thousand of dollars in products and services will be raffled off on the expo floor on Tuesday, Dec. 11. Some of the prizes up for grabs include: five Avid Xpress DV systems, 10 Sonic DVDIt publishing systems, Pinnacle Commotion Pro effects software packages, and more.

For more information, go to

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