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Avid World and Pro Tools Conference To be held October 7 to 10, 2001

(August 21, 2001)
Video editors and sound designers looking to increase their technical knowledge and creativity, share experiences with colleagues, learn tips from well-known industry professionals and strengthen their networking opportunities can accomplish all these objectives at the first ever Avid World and Pro Tools Conference. To be held October 7 to 10, 2001 at the New Yorker Hotel, the four-day event also includes a 2-day expo. The conference will include 4 parallel tracks of 70-plus educational classes, keynote speeches and networking events designed to offer users all the information and contacts they need to more effectively use the full range of Avids tools and technology, including Pro Tools, Media Composer and Symphony.

Mindshare Ventures, a producer of vendor-specific audio and video user conferences, and Future Media Concepts, the nations largest Avid Authorized Education Center, organized the conference, in cooperation with Avid and Digidesign. The event marks the first time in nearly 5 years that Avid users have been assembled for such an event?a lifetime considering the rapid pace at which technology advances in the video and audio industries.

?The technology and tools available to video and audio professionals today are different than they were 5 months ago, let alone 5 years ago, says Richard Friedman, President and Co-Founder of Mindshare Ventures. ?The opportunity for users of Avid and Pro Tools systems to get together in a collaborative environment based on education and experience is critical. No other event in this industry is as comprehensive as Avid World. A unique benefit of this conference is that it was created for users, by users. After all, who knows better about what real users want than the users themselves?

One of those users is Mark Goldblatt, A.C.E., an Academy-Award-nominated motion picture editor and longtime Avid user whose credits include this summers blockbuster ?Pearl Harbor, as well as ?Hollow Man, ?True Lies, ?Terminator 2: Judgment Day and ?The Rock. Goldblatt will deliver one of the conferences keynote speeches, and
lead two Master Classes on film editing.

?Avids technology enables me to have more control over all the materials?audio and visual?that I have to work with, Goldblatt says. ?I have very fast random access to any given piece of film at any time, and the tools allow me to be in control much more optimally than was ever possible using analog systems.

According to Goldblatt, an experience like Avid World holds real potential for offering system users a valuable opportunity to strengthen their professional knowledge.

?Anytime you get a group of advanced editors together in a venue where they can interact with experts, you can expect great things, Goldblatt says. ?In our business, its really all about the sharing of information and experiences. And, as a plus, the feedback that Avid will glean from such an event is invaluable in helping to create future generations of software.

Also scheduled as a keynote speaker is Kevin ?Shekspere Briggs, the Grammy-winning producer of TLCs No Scrubs song, whos also worked with Destinys Child, *NSYNC, Mariah Carey, Sinead OConnor and Boyz II Men.

In addition, David Krall, president and CEO of Avid Technology, will speak about Avids current message of the importance of creating, managing and moving media.

The keynote panel also includes heavyweights from the world of television, with a presentation by Michael Berenbaum, Wendey Stanzler, Craig Cobb and Carrie Puchkoff, the editing team behind HBOs ?Sex and the City. The team will provide an insiders view of how the popular series shows are put together, including preparing the editing room for each show, assembling the editors cut to locking picture; working with the producers and directors; and finishing the shows with the sound editors, music editors, and mixers.

The conferences target audience?the end users of Pro Tools and Avid systems?agrees the conference holds real value as an educational and professional resource. ?Pro Tools has become an indispensable part of my studio, says Jan Folkson, a Pro Tools engineer from Avatar Studios whos worked with Steely Dan, Tony Bennett, Natalie Cole and Elton John, among others. ?It gives me the ability to record, edit and mix a project all in one environment. Its expandability, non-destructive editing and instant, spot-on, recall-ability is just unmatched. The Avid World and Pro Tools conference looks like a great opportunity for experts and novices alike to meet and share knowledge, tips and tricks. The system is so vast that someone could spend 12 hours a day for weeks or months on end without touching upon all of the features.

Says longtime Avid user Rich Abraham, ?Avid is the only system that provides the editor with all the benefits of nonlinear digital editing, without forgetting to include all the necessary timecode and EDL extras that enable it to be an online editing workhorse. Another reason for Avids dominance is Avids unique user settings, which allow an editor to have the same editing interface on any system in the country. The conference is definitely something to get excited about. Editors very rarely get a chance to interact and discuss their work. Nobody knows everything and even the most senior editor in the world can learn from someone else. The expo will be a great opportunity for editors from all over the world to come together, listen to some of the worlds best editors and learn some of their tips and techniques.

The seminars and sessions of Avid World will cover editing and designing tips and techniques for users of Media Composer, Symphony, Avid?DS, Xpress DV, Unity, and AvidProNet Review and Approval. There will also be a separate and comprehensive Pro Tools track.

A sampling of topics includes:
  • Media Composer Advanced Editing Techniques
  • Choosing the Right DV Camera and Deck
  • Production Tips for DV Projects
  • Finishing Techniques for Media Composer and Symphony
  • Total Conform-from Offline to Symphony
  • Mixing in Surround Sound Formats, Including 5.1, 7.1 and 4:2:4 Dolby Encoding
  • Scoring and Composing for Film & Television Using Pro Tools and Soft SampleCell II and Other Third-party Software Synthesizers and Samplers
  • ProTools Technical Troubleshooting and Set-up for Music and Post Surround
  • Music and MIDI Production with Retro and Virus

    In addition to the classes and workshops, Avid World will also host a 1-day Digital Production Summit, targeted to producers, directors and senior-level executives at creative companies. The Summit consists of ?hands-off sessions that will provide an overview of the technological trends in digital production and delivery. Topics to be covered include: digital cinematography, Interactive TV, DVD authoring, streaming video; and new Web-based workflow tools.

    Finally, the conference will offer attendees a break from the technical and educational seminars and give them a chance to network and socialize in a more informal atmosphere. Thats the purpose of ?The Next Gig Soiree, which will be held on Tuesday, October 9, from 5:30 to 8:30 p.m.

    The Next Gig will kick off with a ?Power Panel from 5:30 to 6:30 p.m., where top editors and producers from several TV networks, news shows, recording companies, Fortune 1000 companies, Hollywood and ad agencies will reveal their secrets for ?getting ahead, and share tips about increasing hiring potential. Audio and video professionals will have a chance to network and further their careers, but equally important is that production companies, ad agencies and others looking to fill positions will also be able to benefit from Avid World.

    ?This is not only an ideal opportunity for finding out where the jobs are, but it will also benefit those who are in a position to create the work and do the hiring of creative talent, says Ben Kozuch, President of Future Media Concepts. ?Its a great forum for both beginners in the industry and for those whove been around a while.

    An added attraction of the conference is that all attendees can showcase and run a 2-minute reel of their work in ?The Avid World Featured Reels portion of the conference. The reels will be run on projection screens throughout the evening, for a submission fee of $200, and free for those with the VIP Passport. Included in the $200 fee, additionally, is an opportunity to post resumes online, where they will be used as an ongoing talent bank for all potential employers in attendance.

    ?Technical workshops with industry gurus, networking, career-building opportunities and social events with colleagues, says Friedman. ?As our tagline says, Avid World will truly be where technology meets creativity.

    For information about Avid World and how to register, call Mindshare Ventures at 212-645-8140, or visit

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