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Avid Offers $500 off Xpress DV

Competitive upgrade program offers $700 off PowerPack By Dave Nagel
Avid today announced a new competitive upgrade program for Xpress DV 3.5, the company's non-linear editing suite for Macintosh and Windows. The program, called Step Up, offers $500 off the regular version of Xpress DV 3.5 and $700 off the Xpress DV 3.5 PowerPack.

According to the terms of the program, purchasers have to prove that they own one of the following products: Adobe Premiere, Apple Final Cut Pro, Canopus DV Storm, Digital Origin Edit DV, Discreet Edit, Matrox RTX Series, Pinnacle DV 2000, Pinnacle Edition, Pinnacle Liquid, Pinnacle Pro One or any Media 100 product.

Xpress DV is Avid's NLE that offers more than 100 real-time effects in software. It includes both Mac OS X and Windows XP versions in one box. The Xpress DV 3.5 PowerPack includes additional tools, such as the FilmMaker's Toolkit, the Illusion FX Pack, full versions of Boris FX and Graffiti, ability to import Photoshop layers and image stabilization.

The Step Up program will be active through Dec. 31. Avid Xpress DV 3.5 normally sells for $1,699, while the PowerPack sells for $2,499. For more information, visit

Contact the author: Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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