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Avid Media Composer 2.7.5 (Software Edition) For OS X

If you like Avid's editing software, and have the budget, you will not be disappointed with this program By Kevin McAuliffe

When the decision was made for me to review Avid's Media Composer, I have to say that I was really excited. I was (and still am for that matter) an Avid editor for a long time, and was anxious to see what Avid had brought to the table, as afterall, they do make "Tools for Storytellers." 

When talking to the people at Avid, I knew that things were going to get really interesting, when after introducing myself, the Avid representative said to me "I know who you are, you're the Final Cut guy!" That may be true, but I was an Avid guy for a long time, and I put Media Composer v. 2.7.5 (software edition) through it's paces. Let's see how it fared.

Editors that are new to the trade, and editors that are switching over from other editing applications will need to keep a few things in mind when installing. First is that Avid runs their systems with dongles. At this point, most people who are unfamiliar with Avid, and their family of products say, "What the heck is a dongle?" A dongle is a USB key that allows you to run the application on a specific system. No dongle, no editing.


This is obviously Avid's way of cutting down on piracy, which in the end benefits us all. The installation of the Avid editing application is relatively smooth and straightforward. Just remember to have your dongle in the system when you first launch.  You don't want the below error message: Installation: 9 (out of 10)

What you get
The important thing to remember when purchasing a system (or software) from Avid is that you are getting the Avid Media Composer Software only. Media Composer is an editing application that you can use to create your show from start to finish, including digitizing, editing, mixing audio, adding titles and graphics, color correction/FX work, and outputting to tape.  Most people at this point would say wow, what else can it do? Well let me tell you that I was extremely impressed at what else Avid brought to the table with Media Composer. 

Not only do you get a rock solid editing application, but you get a top of the line titling tool called "Marquee" with which you can create true 3D titles. Most people don't remember Marquee way back in the day when it was a titling application that required it's own separate workstation, but back in 2002, Avid integrated Marquee into Media Composer on Windows only, and ported it over to the Mac in September of 2004. I always thought Marquee was ahead of it's time, as even though it could do some really cool and exciting things, render times were long and not worth it. Well, they're worth it now.

What you also get is a truly remarkable, brand new addition to Media Composer called ScriptSync. ScriptSync takes a script that has been shot, takes footage that you have digitized, analyzes the footage, and puts markers onto your clips, so you can essentially edit by using your script, instead of clicking around trying to find your takes and shots. I'm going to go further into Marquee and ScriptSync in the next section, but needless to say, Avid has taken Media Composer to the next level, and is thinking of editors and producers when coming up with new additions to its editing family.


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Related Keywords:Avid Media Composer 2.7.5 , NLE, video editing,


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