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Avid Broadcast Furnishes Newsroom Solution for Spain's New 24-Hour Channel

(July 17, 2001)
Avid Technology, Inc. announced that the Avid Broadcast Group has
implemented an Avid iNEWST solution set at Citytv Barcelona,
a metropolitan television station located in Spain. Citytv is
celebrating its three-month anniversary since its on-air debut
April 23, 2001, utilizing Avid NewStarT, Avid Media Browse' and
Avid EditStarT newsroom technology. A solution set akin to its
Canadian-based sister station, Citytv Toronto, was important for
maintaining consistency and quality between the affiliated
broadcasters. Citytv Barcelona's programming targets
young professionals within the 18-40 year old age bracket. The
programming reflects local events, including news, movies and
lifestyle features.

Citytv is the area's first local television station with 24-hour
programming. The two news spots, Citynotícies, and two
half-hour sport shows, Cityesports, are produced by the Avid
NewStar Newsroom Automation system, EditStar Nonlinear
Editing system and the Avid Media Browse system. The station
will have web-streaming capabilities in the near future, fulfilling
Citytv's plans to address the Internet-generation via online
programming of news and features. "We plan to use the
Internet as another way to communicate with our audience. We
will use it for all of our 'lifestyle' programs," said Agnés Cruells
Berengueras, marketing director of Citytv Barcelona.


"We didn't have any problems deciding on a newsroom system.
Our partner, Chumcity, had experience working with the Avid
iNEWS systems. Both Chumcity and Vitelsa, our technical
supplier, highly recommended the system," said Jesús Vergés,
general manager of Citytv. "Avid has the most complete system. You can work on the existing material and, simultaneously, create new material in the most efficient and timely manner."

"The new and progressive idea behind Citytv is appropriately
paired with Avid iNEWS' technology," explained Mathias Eckert,
Avid iNEWS director of European sales. "They are a modern
station, geared toward a modern audience. With the investment
in NewStar, EditStar and Media Browse, Citytv Barcelona chose
the latest newsroom technology to equip its station and improve
efficiency. The system is designed to protect Citytv's future
investments."

About Avid Broadcast
Avid Broadcast focuses on the application of all Avid Media
Solutions products in the broadcast market, with special
emphasis on news production products including NewsCutter®
nonlinear editors, Avid AirSPACET video servers, the Avid
UnityT for News media network, the award-winning iNEWS
newsroom computer system, Media Browse and iNEWS
ControlAirT systems.

For more information, visit www.avid.com

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