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AvatarLabs and Starz Digital Media Announce New iPhone/iPod Touch Game App "Party Down-Waiter Wobble"

(April 22, 2010)
DMN Newswire--2010-4-22--Can YOU Party Down and serve 'em up?   Based on the critically-acclaimed Starz comedy series, "Party Down" Starz Digital Media and AvatarLabs brings this fun game about keeping your balance while serving demanding patrons after you've had a few cocktails. 

In PARTY DOWN - WAITER WOBBLE, choose to play as one of your favorite characters;  Ron, Casey, Henry or Lydia, and see how long you can continue to stay upright as you attempt to keep the tray of drinks - and yourself - from tipping.  It's not easy to serve drinks when you've had a few yourself!  "A drinking game or a balance game?" you ask.  You decide!  Either way, drink responsibly, have a designated driver and be good to the earth.  Only $0.99 in the iTunes store.

Features:
- Play as one of four characters from "Party Down"
- Choose from two venues
- Share your triumphs with your friends on Facebook
- Exclusive video clips
- Character bios

"We were very excited for the opportunity to work with Starz to create an original game for the iTunes App Store," said Rex Cook, founder and Executive Creative Director of AvatarLabs. "This is a hilarious game, and a great complement to a hilarious show.  We are looking forward to launching this as well as our first wave of iPad apps over the next few months."

 

"We are thrilled to be releasing an iPhone game themed around our show Party Down.  AvatarLabs was able to capture the essence and tone of the series dead on with this fun  game," said Marc DeBevoise,  senior vice president, digital media, business development and strategy for Starz Media and lead executive for Starz Digital Media.

The iTunes "Party Down" storefront contains everything for the "Party Down" fan including the "Party Down: Waiter Wobble" game, a free downloadable podcast that includes the season two debut episode, other "Party Down" video materials, and all the season one episodes.

"Party Down" returns to Starz for its much-anticipated second season on Friday, April 23 at 10:00 PM (ET/PT). 

About AvatarLabs

Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies.

The company is the recipient of numerous awards for various mobile and digital pieces including "Digital Movie Advertising Creative Showcase" awards, "Key Art Award" finalist nominations, "OMMA" Awards, "Davey Awards" and "W-3 Awards".  We were also a MOBI awards finalist for the BOLT mobile game in the "best mobile app" category.

AvatarLabs was involved in the online marketing campaigns behind such major hit films as "Alice in Wonderland", "Avatar", "Harry Potter and the Half Blood Prince," "Star Trek," "The Hangover," "Terminator Salvation," "The Dark Knight," "Wall-E," "Slumdog Millionaire" and many more.  The company also has several new iPhone and iPad apps in development.  For more information, please visit www.avatarlabs.com, or call (818) 784-2200.

Links:
* Download directly from the iTunes Store:  http://itunes.com/apps/waiterwobble
* AvatarLabs Support Site - download screenshots, press release, and view/embed video:  http://iphone.avatarlabs.com/waiterwobble/ 
* AvatarLabs Site:  http://www.avatarlabs.com/
* Official "Party Down" trailers and behind the scenes videos are available at www.starz.com/partydown, on Facebook at www.facebook.com/partydown.starz
* Follow "Party Down" on Twitter: @partydown_starz

About "Party Down"

New to the ensemble cast is Emmy-winning actress Megan Mullally ("Will & Grace," Fame), who joins Adam Scott (recently cast in "Parks and Recreation," Indie Spirit Award Best Actor nominee for The Vicious Kind), Ken Marino, Lizzy Caplan, Martin Starr and Ryan Hansen in this half-hour program about a group of Los Angeles cater-waiters yearning for a shot at their dreams of stardom.

Called "a must-see" by USA Today, this season, the ten original half-hour episodes feature guest stars including Jane Lynch ("Glee"), Kristen Bell ("Veronica Mars"), J.K. Simmons, Joey Lauren Adams, Steve Guttenberg, Christopher Mintz-Plasse, Thomas Lennon, Jimmi Simpson, Loretta Devine and Alex Rocco. The series was created and executive produced by Rob Thomas ("Veronica Mars"), John Enbom, Dan Etheridge and actor Paul Rudd. Childhood actor, Fred Savage ("The Wonder Years") directs many of the episodes and serves as supervising producer; Bryan Gordon ("Curb Your Enthusiasm," "24") is another director and supervising producer. "Party Down" actors, Adam Scott and Ken Marino take on additional roles this season as producer and director of the season finale, respectively.

Starz Media, the production and distribution sibling of the Starz premium entertainment channels, is producer of the series. Jennifer Gwartz and Danielle Stokdyk serve as co-executive producers.  Season one of "Party Down" was released on DVD from Anchor Bay Entertainment on April 6th.

"Party Down" returns to Starz for its much-anticipated second season on Friday, April 23 at 10:00 PM (ET/PT). 

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(r) and Encore(r) brands with approximately 16.9 million and 30.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies and new original series every month across its pay TV channels and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation, and is attributed to Liberty Starz, a tracking stock group of Liberty Media Corporation. 

About Starz Digital Media

Starz Digital Media, an operating division of Starz Media, LLC, is responsible for all digital and on-demand distribution of library content from Overture Films, Anchor Bay Entertainment, Starz Originals from Starz Entertainment, and Manga Entertainment. Through a range of distribution and marketing partnerships with multichannel video providers, Internet distributors and wireless operators worldwide, Starz Digital Media makes its content available under numerous business models including download-to-own/electronic sell-through, video-on-demand, pay-per-view, subscription video-on-demand and ad-supported streaming. The division also programs and supports numerous ad-supported broadband channels and develops games and gaming-related content from many of its properties for distribution worldwide.

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Related Keywords:AvatarLabs, Starz Digital Media, Party Down Waiter Wobble, digitalmediadesigner, mobile, iphone, ipod, app

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