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AvatarLabs Names Millie Vitello as Quality Assurance Manager

(September 13, 2010)
DMN Newswire--2010-9-13--
          AvatarLabs, one of Hollywood's leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, has named Millie Vitello as Quality Assurance Manager. 

          Said Rex Cook, Executive Creative Director, AvatarLabs, "We are very pleased to have Millie on our team. She is very meticulous and passionate about what she does. She takes her work, and our clients' successes, personally. She has quickly earned the respect of the entire team and is a delight to work with."


          Before joining AvatarLabs, Millie Vitello was the Interactive Quality Assurance Manager with noted marketing agency Crew Creative. There, she managed QA on all online banner campaigns, ensuring that online ads were to client specifications, and that click-tags and date-code changes were implemented, ensured creative worked properly on different browsers, checked that all metric trackings fired off properly, and that all video players were working. 

          Vitello was Interactive Project Manager/Traffic Manager, from 2008-09, also with Crew Creative. While in this post, she reviewed online media plans for various major movie studio and television clients, including Warner Bros., Disney, Lionsgate, Universal Entertainment, Paramount Entertainment & Comedy Central. She also researched each website's detail specs and custom unit placements, and created build-out and spec sheets for online banner campaigns.

          Earlier, Vitello was a Media Project Manager with Weston | Mason Marketing from 2005 - 2008, where she was responsible for obtaining & creating estimates, purchase orders and invoices for all print & collateral jobs;  resolved all vendor and client billing disputes by researching invoices, purchase orders, insertion orders and publication placements, and oversaw traffic of all necessary artwork to designated departments, to ensure all deadlines were met. 

          Vitello has a degree in Business Management from Santa Monica College, and also attended the Fashion Institute of Design and Merchandise. 

          Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies. The company is the recipient of five 2010 "Communicator" Awards, two 2009 "Key Art Award" finalist nominations, the winner of a 2009 "Digital Movie Advertising Creative Showcase Award" ("DMACS") for "Star Trek"-Best Theatrical Rich Media Ad, numerous 2009 "W-3 Awards" for interactive work on "Star Trek," "Terminator: Salvation," "Bolt," and "Ice Age 3," two 2008 "DMACS," a 2008 "OMMA" Award, and four 2008 "W-3 Awards."

         AvatarLabs was involved in the online marketing campaigns behind such major hit films as "Inception," "Salt," "Alice in Wonderland," "Avatar," "Harry Potter and the Half Blood Prince," "Star Trek," "Ice Age 3: Dawn of the Dinosaurs," "The Hangover," "The Dark Knight," "Wall-E," "Slumdog Millionaire" and many more. The company also has several original iPhone apps in development. For more info, please visit, or call (818) 784-2200.


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