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AvatarLabs Names Henrik Markarian as Director of Technology

(March 12, 2009)
DMN Newswire--2009-3-12--AvatarLabs, one of Hollywood's leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, has named Henrik Markarian as the company's new Director of Technology. Rex Cook, the executive creative director and founder of AvatarLabs, made the announcement.

      Mr. Cook said, "Henrik has immediately become a key component in our company's further push within the areas of branded online gaming, casual gaming and iPhone apps. He is a true asset to AvatarLabs." Adds Mr. Markarian,
"AvatarLabs stands at the forefront in the creation of unique marketing apps for the new emerging media of mobile and casual gaming. I am very excited to have joined the creative and talented team at AvatarLabs."

      In his new position, Markarian is responsible for directing and managing the cross-disciplinary development and execution of project specific and long-term corporate specific technical strategies for AvatarLabs.  Additionally, he will represent and communicate the company's engineering and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments, business units and service lines.


      AvatarLabs' new Director of Technology is a twenty year veteran of the video game industry. Markarian started his career as a programmer with The Software Toolworks / Mindscape gaming company, and ultimately rose in the ranks to serve as the Development Director of the entire console division. In 1997, he co-founded Starsphere Interactive, a development studio based in Los Angeles, managing it for a successful eight year run. Following that venture, Markarian joined NovaLogic as the company's Director of Development, where he oversaw the efforts of the entire development department.

      During his career, Markarian has worked on a number of high-profile and award wining projects, including: "Mario is Missing," "Black Hawk Down," "Chessmaster," "You Don't Know Jack" and "Star Trek."


      Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies. The company is the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 "OMMA" Award, and four 2008 W-3 Awards, adding to a plethora of previously-won industry awards and honors.

      AvatarLabs was recently behind the online promotional campaign for "Watchmen" and is currently working on an upcoming iPhone campaign promoting "Terminator Salvation." In addition, the company was also involved in the online marketing behind such major hit films as "The Dark Knight," "Wall-E," "Slumdog Millionaire" and "The Curious Case of Benjamin Button." Please see

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