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AvatarLabs Executive Creative Director Rex Cook Joins NAB Panel, "Mobile: A New Marketing Tool for Hollywood"(March 24, 2010)
Titled "Mobile: A New Marketing/Advertising Tool for Hollywood," the panel is being produced by MobilizedTV.com, and will be moderated by that site's founder/editor Debra Kaufman. (www.mobilizedtv.com )
The panel is described as follows: "Hollywood studios have quickly adopted mobile as a potent tool for marketing, promoting and advertising new feature films and TV shows. From movie posters with an MMS code to iPhone apps, studios and networks are exploring ways to offer trailers, games, social media and ancillary content via mobile to build buzz and ticket sales as well as target demographics and develop social communities. This panel features creative interactive agencies and others who have created some of these groundbreaking campaigns. The panelists will talk about the technology, aesthetic, and business considerations in building successful mobile marketing for entertainment properties."
Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood's most successful online marketing, mobile and gaming agencies. The company is the recipient of two 2009 "Key Art Award" finalist nominations, the winner of a 2009 "Digital Movie Advertising Creative Showcase Award" ("DMACS") for "Star Trek"-Best Theatrical Rich Media Ad, numerous 2009 "W-3 Awards" for interactive work on "Star Trek," "Terminator: Salvation," "Bolt," and "Ice Age 3," two 2008 "DMACS," a 2008 "OMMA" Award, and four 2008 "W-3 Awards."
AvatarLabs was involved in the online marketing campaigns behind such major hit films as "Alice in Wonderland," "Avatar," "Harry Potter and the Half Blood Prince," "Star Trek," "Ice Age 3: Dawn of the Dinosaurs," "The Hangover," "The Dark Knight," "Wall-E," "Slumdog Millionaire" and many more. The company also has several new iPhone apps in development. For more info, please visit www.avatarlabs.com, or call (818) 784-2200.
Related Keywords:Rex Cook, AvatarLabs, NAB, Mobile, DigitalMediaDesigner