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AvatarLabs Completes Main Title Design for Everwood
AvatarLabs, a full-service motion graphics and editorial design studio for the entertainment industry headed by noted creative director/producer/designer Rex Cook, has designed and produced the new main title open for the WB Networks hit TV series ?Everwood.
AvatarLabs clients for the project were Greg Berlanti, Mickey Liddell, and Rina Mimoun. Regarding Avatars work, Post Production Supervisor Todd Ulman said, ?I have never been more happy working with someone in the area of graphics than Rex Cook. Given a short window of time, he and his company hit one out of the park. His main title work speaks for itself, and everyone in America loves it! We truly believe his title is the best show open currently on television.
?Avatar pitched several different concepts for the ?Everwood main title design, said Cook, ?but Greg didnt get excited until we showed him an open we did in the past for CBSs ?The Education of Max Bickford. For that show, we were able to have several shots on the screen at the same time, working in concert, while remaining hip and elegant. Not an easy trick. Once we nailed down the tone and the mechanics of ?Everwood, it became a hunt for the ?essence shots shots that embodied the soul of the show as well as the characters. We definitely did not want to do a regular ?smiley-heads type open. And we got to tell a fair bit of the back-story from the first two seasons as well, in a non-intrusive, organic and integrated way.
Cook added, ?We loved working with Todd, Scott, Greg and the ?Everwood crew. Not only are they all very talented, but they were extremely nice as well. Even during stretches when no one was sleeping much! Todds knowledge of the show, as well as his tech skills, enabled us to collaborate creatively, as well as get shots super fast and make changes in hours rather than days. Everyone we dealt with at the WB Network was also great.
The AvatarLabs creative team for Everwood:
Rex Cook, Creative Director
Aki Narita, Designer/Animator
Laura Primack, Designer
Ogy Durham, Designer
Valerie Cook, Designer
James Safechuck, Jr Designer
Hardware/Software used for this project included a half dozen dual Power Mac G5s with After Effects 6.5, Final Cut Pro HD, and Photoshop.
Founded in 2002 by Executive Creative Director Rex Cook, AvatarLabs is a full-service motion graphics and editorial design studio located at 16838 Addison Street, Encino, CA, 91436. The phone is 818/728-6778. For more information, please visit http://www.avatarlabs.com/
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