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"Avatar," California Production, DSLR Highlight Createasphere

In Final Transition from HD EXPO, Compelling Content and Busy Show Floor Attract Attendees (February 23, 2010)
DMN Newswire--2010-2-23--Now in its final transition from HD EXPO, Createasphere's Entertainment Technology Expo (ETE) unfolded last week at the Universal Hilton in Universal City.  Createasphere's ETE featured topical panels and a high quality show floor for a dynamic gathering of the creative and technical communities.  Createasphere also presented a full 13 hours of education as well as lively networking with MeetUps from the Los Angeles Final Cut Pro Users Group and the LA DSLR User Group.

A standing-room only crowd lined up for the "AVATAR " - Finishing the 3D Blockbuster" panel that kicked off the event.  Panelists included Oscar nominated editors; John Refuoa, ACE, and Stephen Rivkin, ACE as well as Joyce Cox, Visual Effects Producer, Skip Kimball, DI Colorist, Christopher Marino, Visual Effects Editor, and Janace Tashjian, Associate Producer of the history-making blockbuster.  Daniel Restuccio, West Coast Editor of POST Magazine moderated the far ranging discussion that examined "Avatar's" post pathway.  The panel was a rare gathering of key members of the post production team and illuminated behind-the-scenes insights into the megahit. Keeping Production in California: Building an Influential Coalition To Save and Create Jobs and Business Now, tackled the economic climate and shifting locales of production; a topic that has dramatic impact on countless individuals and businesses in California.  The panel, moderated by Richard Verrier from the LA Times, presented context-setting discussion from Councilmember Richard Alarcon , Councilmember Paul Krekorian,  Executive Director of the California Film Commission Amy Lemisch, Producer Michael Robin ("Nip/Tuck," "The Closer"), Paul Audley from Film LA, Jordan Kitaen of the newly launched industry group California Film Production Alliance, and cinematographer Ed Gutentag.  Gutentag's Facebook Group, "It's Time To Shoot Movies In California Again," witnessed a phenomenal 10,000 member join in under two months after launching late last year.  The group was a sponsor of the panel, which attracted an engaged and opinionated crowd.

Focusing on growing interest from content creators, photographers and cinematographers, Createasphere is presenting a series of events that speak directly to the expanding community of DSLR users.  Spearheaded by Michael Britt, founder of the Collision Conference, the DSLR education efforts began last month with a successful web cast.  During Createasphere, a DSLR User Group MeetUp, a Canon Intensive and other panels focused on this growing market which will have impact on both professional cinematography, photography and prosumer photographers.

Createasphere will complete its brand transition from HD EXPO in the coming months.  Createasphere NYC, set for September 22nd and 23rd, 2010, and has announced panels focusing on 3D and The Independent Film, Case Studies of Top Projects, The Hottest Newly Discovered Products, and VFX in NYC.  For more information about Createasphere, visit

About Createasphere
Since 2001, HD EXPO created venues where the entertainment and technology communities meet and exchange invaluable information, community and education.  At the start of 2010, HD EXPO transitioned to Createasphere, a world where entertainment technology and creative vision converge. Createasphere, building on the success of HD EXPO, is an integrated organization presenting multi-tiered offerings that include expos and events, a membership organization, ongoing professional educations, and a dynamic online content resource.  Createasphere is headquartered in Burbank, California.

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Media Contact: Chris Purse ignite
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Related Keywords:Createasphere, HD EXPO, Avatar, California Film Production, post production

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