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Automat Pictures Launches ?Automat EPK DivisionLaura Nix promoted to Co-President; signs with ICM Agent Tad Lumpkin (August 10, 2004)
Automat Pictuures, Inc., a multi-award winning DVD Added Value production company, whose clients include most of the major motion picture studios, has announced the launch of ?Automat EPK as a new division. The company has also cited its most recent DVD and EPK/DVD projects. In addition, Automat Pictures co-founder Laura Nix has been promoted to Co-President, and the company has signed with ICM agent Tad Lumpkin for representation. The announcement was made today by Jeffrey Schwarz, Co-President/Co-Founder, Automat Pictures, Inc.
About Automat Pictures Operating Units:
Automat Pictures DVD division works with the Home Entertainment divisions of the major studios. Since the companys inception, the division has been specializing in the production of original documentaries, the creation of interactive features, facilitating deleted scenes, production of audio commentaries, and the creation of menus for a wide variety of DVD releases.
Automat Pictures newly launched ?Automat EPK unit will work with the theatrical publicity departments of the studios. The unit will specialize in the full-service production and post-production of electronic presskits, which will include interviews with cast, directors, and crew, behind-the scenes/making-of pieces, along with film clips and trailers for a wide variety of promotional outlets. This EPK footage is later transformed into DVD Added Value Material.
Regarding todays announcement, Schwarz and Nix said jointly, ?More of our clients have discovered the value of having seasoned DVD producers also produce the EPK content used to promote their films. We saw an opportunity to increase our client services and at the same time expand our business.
About Automat Pictures Latest Projects:
Automat Pictures has most recently completed DVD Added Value for a new boxed collection from a prominent director (details to be given separately). Earlier this year Automat produced the EPK and the Special Edition DVD for New Line Home Entertainments soon-to-be-released ?Elf, and the EPK and Special Edition DVD for Lions Gate Home Entertainments ?The Punisher. For Columbia TriStar Home Entertainment's "Philadelphia," Automat delivered a feature length documentary about the making of the film, "People Like Us," as well as other outstanding supplements.
Currently, Automat Pictures is in production on material for other titles for Columbia TriStar Home Entertainments New Line Home Entertainment, Buena Vista Home Entertainment and Lions Gate Home Entertainment.
About Laura Nix:
Originally a Vice President/Executive Producer with Jeffrey Schwarz, Laura Nix, Co-Founder of Automat Pictures, has been promoted to Co-President along with Schwarz. In her new capacity, she will head up the companys Automat EPK Division.
During the past four years, Laura has produced over 50 DVD Added Value and EPK presentations. These include work on behalf of such noted feature films as ?John Q, ?Hedwig and the Angry Inch, the ?Rambo Box Set, ?The Mack, ?Eat, Drink, Man, Woman, ?Ghost World, and ?The Running Man, with ?Elf and ?The Punisher slated for release on DVD later in 2004.
?Whether You Like It or Not: The Story of Hedwig, Lauras documentary on the making of ?Hedwig and the Angry Inch, has played in over a dozen film festivals in the U.S. and worldwide, including fests in Brazil, South Africa, New Zealand, Korea, and the UK. Her documentary ?Fighting for Care, about the struggles families face while awaiting transplant surgeries, which appears on New Line Cinemas ?John Q DVD, won a ?Special Achievement Award at the 2002 DVD Entertainment Conference and Showcase in Hollywood.
Lauras work for Automat has allowed her to collaborate with many of Hollywoods leading directors, producers and stars. These have included directors Jon Favreau, Jonathan Hensleigh, Ang Lee, Jodie Foster, Terry Zwigoff, Nick Cassavetes, Antoine Fuqua, and Rob Cohen, producers including Jerry Bruckheimer and Gale Anne Hurd, and stars such as Will Ferrell, Thomas Jane, John Travolta, Sylvester Stallone, Rebecca Romijn-Stamos, Scarlett Johansson and John Cameron Mitchell among others.
She is also the writer/producer/director of the critically acclaimed independent feature film ?The Politics of Fur. The film is the winner of many awards, including the ?Grand Jury Prize/Best American Narrative and ?Best Actress Awards for Katy Selverstone, at Outfest 2002, and the ?Best Feature Film Award at the Boston Underground Film Festival, 2003.
About Jeffrey Schwarz:
Jeffrey Schwarz is widely recognized as one of the entertainment industry's leading producers of original DVD content, having contributed to the home video sales successes of dozens of top motion pictures.
Having secured a niche for himself in the ?new DVD frontier after his highly successful contributions to the remakes of ?Psycho and ?Night of the Living Dead, as well as to the DVD Special Edition release of Ivan Reitmans animated cult classic ?Heavy Metal, Jeffrey was solicited by other studios looking to capitalize on their home video libraries. For MGMs comedy blockbuster "This is Spinal Tap, Jeffrey produced the now beloved audio commentary, which the cast recorded as their Spinal Tap characters.
Realizing the potential in the DVD production business, and to keep up with the demand for his services, Jeffrey teamed up with colleague Laura Nix to produce more MGM projects: "The Silence of the Lambs," "When Harry Met Sally," "Robocop," and "The Princess Bride." In 2000, Schwarz asked Nix to co-found Automat Pictures, a company that would specialize in the production of DVD Added Value material used to promote major studio releases. Soon after, New Line Home Entertainment approached Jeffrey to produce "Final Destination," which led to many more projects with that maverick studio.
Over the past four years, Jeffrey has produced nearly 100 titles, from cult classics like "Friday the 13th" to blockbusters like "Men in Black 2." Other notable titles include "Basic Instinct," "Charlie's Angels" and "Charlie's Angels: Full Throttle," "The Texas Chainsaw Massacre," (2003) "Philadelphia," "Blue Velvet," "Fargo," "Starship Troopers," and "The Howling," to name a few. His documentary, "People Like Us: Making Philadelphia" has been traveling to film festivals around the world.
Jeffrey has collaborated with many renowned directors, producers and actors in the filmmaking community. These have included such noted directors as Jonathan Demme, David Lynch, Robert Zemeckis, Paul Verhoeven, the Farrelly Brothers, Barry Sonnenfeld, Roland Emmerich, Rob Reiner, Joe Dante, Sidney Lumet, John Carpenter, and Martin Scorsese, such prominent producers as Dean Devlin, Drew Barrymore, Ivan Reitman, and Michael Bay; and such famous performers as Arnold Schwarzenegger, Anthony Hopkins, Tom Hanks, Billy Crystal, William H. Macy, Adam Sandler, Antonio Banderas, Will Smith, Kevin Bacon, Kurt Russell, Ozzy Osbourne, Dennis Hopper, Cameron Diaz, and dozens more.
About ICMS Tad Lumpkin:
Regarding his representation of Automat Pictures, ICM Agent Tad Lumpkin said, ?"I believe that Automat Pictures fills a great need in both the EPK and DVD businesses. They produce original, highly artistic and creative work...not 'stamped out or standardized marketing material.' People are looking to be entertained first and marketed to second. It takes a special creative force to be able to satisfy both the artistic needs of filmmakers with riveting and innovative documentaries, and the marketing needs of the studios with entertaining yet concise EPK's. Automat has the ability to transcend both of these requirements."
About Automat Pictures:
Based in Los Angeles, Automat Pictures is a multi-media production company specializing in the production of DVD Added Value , and in the production of EPK (electronic presskit) elements. Co-founded by Jeffrey Schwarz and Laura Nix, Automat Pictures has provided original DVD content to such major releases as the ?Rambo trilogy, ?Basic Instinct, ?Charlies Angels, ?Blue Velvet, ?When Harry Met Sally, ?The Silence of the Lambs, ?The Princess Bride, ?Starship Troopers, ?Hedwig and the Angry Inch, ?John Q, ?Men in Black II, and the remake of ?The Texas Chainsaw Massacre, among many others.
Automat Pictures is located at 3255 Wilshire Blvd, Suite # 615, LA, CA, 90010. The phone is 213/351-0444, and the web is: www.automatpictures.com
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