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Auto Erotica Dances Into Cannes Short Film Competition Using GenArts Sapphire Plug-Ins

Modern dance film comes together with Sapphire Plug-ins (May 15, 2006)

Auto Erotica unites man and machine in a flirtatious rendezvous that plays on the human love affair with automobiles. The short modern dance film puts a spin on the sleek look of auto advertising by combining it with a sensual performance from dancer Farley Johansson.

Produced and directed by Kenneth Sherman of Karma 2000, a production company in Vancouver, Auto Erotica uses GenArts Sapphire Plug-ins to achieve fluidity throughout the film. A subtle Glow effect is used on all white background sequences, contributing to the graceful tone of the film. Sapphires CloudWipe effect is used extensively to create dream-like transitions with abstract moving texture, and the Zap effect is utilized to generate lightning bolts in one of the scenes.

"Sapphire Plug-ins really made this piece come together, says Sherman. ?We were using a brand new workflow at the time, shooting HDV, off-lining in HDV, then on-lining by doubling the resolution through a Miranda box and re-rendering the Sapphire Plug-ins in true HD. The clean subtle textures these tools brought to the look of the piece and its transitions enabled us to achieve a great look with a low budget."

Auto Erotica has been recognized as 1 of 10 films selected as a finalist for the short film competition at the 2006 Cannes Film Festival. The online competition will be available from May 8 to May 22, in English at www.nfb.ca/cannes and in French at www.silenceoncourt.tv.  

About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere Pro; Apple Final Cut Pro, Shake and Motion; Avid; Autodesks Discreet Systems and Combustion; Eyeon Fusion; Sony XPRI; and Quantel generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.


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Related Keywords:GenArts, Plug-ins, effects, Auto Erotica , Cannes Short Film Competition, Sapphire Plug-Ins

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