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Austria's ORF Signs $2.8 Million (U.S) Deal With VizrtOver 60 viz|trio standalone CGs and 50 nonlinear plug-ins to be installed (July 27, 2004)
Marking the largest single sale in the company's history, Vizrt has announced that ORF, Austria's public broadcast network, has signed a contract valued at approximately $2.8 million (U.S) to replace its existing 82 character generators with approximately 60 Vizrt viz|trio standalone CG systems and 50 viz|trio nonlinear editing plug-ins (for use in ORF's editing suites with Pinnacle and Avid NLE systems). ORF broadcasts two television channels (ORF 1 and ORF 2) and has nine regional stations throughout Austria, in addition to 13 radio stations. The first 20 systems will be installed by the end of this year. The remainder will be installed over the next two years.
The open nature of the Vizrt system and ease of upgrade to HD were two factors that edged Vizrt ahead of the competition during the highly competitive, several-month-long evaluation process. "We're looking at this purchase as a very long-term investment," said Michael Suessmayer, Technical Manager, Design Department, ORF). "viz|trio is based on standard PC hardware, with an intuitive software for graphic designers (viz|artist), and easy-to-use interface (viz|trio) for producers to bring graphics to air. Transferring projects over the network is very easy to handle. And because of viz|trio's flexible control language, we can customize our own control applications for special broadcasts like elections. It's the most powerful system on the market in terms of graphical features and ease of use. We're 100 percent confident with our selection of Vizrt as our graphics vendor of choice."
As a long-time customer of Vizrt, Suessmayer also pointed to the responsive customer service they've enjoyed over the past four years as another reason for Vizrt's selection. ORF currently employs a variety of Vizrt software for virtual studio productions; data visualization for sports broadcasts; and real-time, automated graphics for news and sports programs. Vizrt's Austrian office, located in Schwaz, is also in close proximity to ORF's Vienna-based facility.
Through its template-based architecture, ORF artists can produce more compelling graphics in a shorter timeframe. The design and operation process are distinct within viz|artist, enabling operators to quickly change content but leave the visual appearance and corporate identity of ORF intact. Plus, viz|trio does not require the additional devices like still stores, DVE's, and clip players required by traditional CG's. viz|trio handles all of those associated tasks, further streamlining graphics production.
"ORF is a highly prestigious broadcaster with a history of early adoption," said Christian Huber, Head of Operations/Austria, Vizrt. "What ORF was looking for is exactly what all broadcasters are now or will soon be asking for: 3D capability, real-time operation, ease of use, easy upgradeability to HD, clip playback, and DVE effects. ORF is at the forefront of networks around the world who will soon replace aging, proprietary CGs with more open systems. Vizrt has the most advanced system available, and we are setting the world standard in graphics thanks to the open nature and power of viz|trio."
ORF, Austria's largest media enterprise and public service broadcaster, produces and transmits a total of 13 radio stations and two television channels (ORF 1 and ORF 2), which are complemented by nine regional television channels. Broadcasts are available as terrestrial and satellite transmissions. ORF broadcasts the world-renowned Vienna Philharmonic Orchestra concerts every New Year's Day, featuring the world's top conductors. Television stations in more than 40 countries round the world carry the event live each year.
It is a breakthrough and affordable real-time 3D character generator and graphics system. With viz|trio's "Look Ahead" transition logic, operators perform transitions between graphics automatically, using just one video output channel. When graphic elements are put on-air, stylish 3D animations are triggered instantly, ensuring smooth and elegant transitions.
Multiple viz|trio clients can prepare graphics without tying up the on-air graphics channel. For example, operators can work remotely from laptop computers and send any elements live to air when required.
It controls the world-class 3D rendering viz|engine, which is the output source for elements created and controlled with viz|trio. viz|trio operates seamlessly with both Vizrt's SDI and High Definition viz|engine solutions, with all HD formats supported.
Vizrt develops, markets and supports a complete range of scalable, graphics-based software systems for the real-time creation, management and delivery of rich visual content for TV broadcast, public display, feature films and the Web. The company specializes in visualization for all platforms. Products include real-time on-air 3D systems, virtual studio systems and global 3D map databases. vizrt systems are frequently used in news, sports, financial, weather and other programs where speed of graphical rendering is paramount.
For further information, please go to www.vizrt.com.
Related Keywords:ORF, Vizrt, viz|trio, CG, nonlinear plug-ins, character generators, Pinnacle, Avid, Michael Suessmayer, viz|artist, Christian Huber, viz|engine,