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Aurora Video Helps Mission Media Spread the WordAurora PipePro video edit and capture card use to create family-oriented advertising (March 01, 2005)
Aurora Video Systems today announced that Boise, Idaho-based Mission Media is using Aurora's PipePro to create "March for Families," a series of PSAs that will be aired on the city's KTVB-TV News Channel 7. Mission Media, which specializes in providing high-end production services to non-profit organizations, is working with its Aurora video capture and edit card to produce up to a dozen news spots emphasizing good parenting and family skills.
"So many people have access to editing tools on the desktop, it takes real quality to differentiate one ad spot from another," said Mission Media Executive Director Michael Boerner. "We feel that it's important to give our work the look and feel typical of national-level broadcasts, and Aurora's PipePro allows us to achieve that goal and make our pieces look phenomenal."
The Aurora PipePro is a powerful and cost-effective video capture and edit card specifically designed to take full advantage of the Final Cut Pro RT Extreme architecture while providing the professional-level audio and video inputs and outputs that editors demand. This flexibility allows for a wide variety of compression and input/output options.
Aurora's Pipe family of cards represents a radical departure from traditional low-cost solutions. Aurora engineers have crafted a high-performance custom PCI interface specifically for video editing and production. Every aspect of these cards' PCI core is optimized to offer the highest performance in the latest G5 PCI-X environments.
"We appreciate Aurora's passion for the industry and the company's understanding of what it means to be a customer," continued Boerner. "Professional-grade tools like PipePro allow production houses to do more work in-house, a shift that requires integrating the card with third-party systems. Most smaller houses don't work with systems integrators or have their own engineer, so Aurora's understanding of how the Pipe cards work with various production systems is invaluable."
About Mission Media
Mission Media, a ministry founded in 1991, produces and airs national-quality media on secular TV, radio, print, and billboards in the "Treasure Valley" around Boise, Idaho. The five media objectives of Mission Media are to proclaim the message of Salvation clearly to a world needing the forgiveness of sins; to improve the image of the Church and the relevance of Jesus Christ in the community; to bring visibility, credibility, and attention to unified community outreach events; to create and utilize news coverage to bring visibility and credibility to the cause of Christ; and to produce media tools that enhance the ability to teach and communicate inside the Church.
About Aurora Video Systems
Aurora Video Systems builds comprehensive video editing systems for the Macintosh, leading the post-production industry in product quality, affordability, ease of use, and client support. Aurora has been recognized worldwide as the industry leader in the development and support of video editing systems since 1997. The company's industry-first achievements include development of the first true Mac-only Betacam-compatible card that works without converters, the first true real-time 24fps capture card for Final Cut Pro, and the first true offline video capture card for OS X. The company's success and outstanding reputation is based on its proactive development approach, speed and flexibility in responding to industry change, and respect for clients and their needs.
More information about Aurora products is available at www.auroravideosys.com.
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