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Aurora Feint Introduces OpenFeint 2.4 Bringing Console Style Social Features to 3000 iPhone Game Developers

All Time Megahit Fieldrunners Launches as First OpenFeint 2.4 Game in January With the OpenFeint Gold Award (January 08, 2010)

BURLINGAME, CA -- (Marketwire) -- 01/08/10 -- Aurora Feint Inc., developer of the award-winning social RPG puzzle games for the iPhone(TM), announced the immediate availability of the new version of its social gaming platform, OpenFeint 2.4, to its three thousand iPhone developers and 8.5 million players. Just like how Xbox(TM) and Playstation(TM) brought social gaming to your living room, OpenFeint 2.4 brings it to your pocket.

"We have literally taken the type of promotional, community, and gaming features found on next-gen console gaming systems and translated them to the iPhone for every single developer to use," said Jason Citron, CEO & Founder of Aurora Feint. "My favorite feature is knowing when my friends are online. Just like on Xbox Live, there's a little pop-up when a friend signs on or sends you an instant message. It's going to increase player engagement in games like crazy."

OpenFeint 2.4 is a complete social gaming platform with leaderboards, geo-location leaderboards, achievements, cloud storage for save games, online presence & instant messaging, robust in-app forums, social discovery of games, friending, favorite games lists, Facebook connect integration with photo import and status updates, twitter integration, social challenges, push notifications, cross-promotion, a brand new beautiful user interface, social game recommendations, and much much more.

Adding OpenFeint to a title has been endorsed by the development community as a "30-minute" exercise, at no cost to developers and no server operations. More than 750 titles are live in the AppStore with more than 1000 games in development using OpenFeint, including megahits like Pocket God, Digital Chocolate's RollerCoaster Rush, and Time Magazine's #1 iPhone Game Of The Year geoDefense Swarm.

OpenFeint 2.4 Developer Endorsements:

"Subatomic Studios is proud to have Fieldrunners integrated with OpenFeint 2.4. We're particularly excited about the new features including the discovery and fan club features which should help us to sell more Subatomic games and to build direct marketing relationships with our players," said Ash Monif, COO Subatomic Studios.

"We were very pleasantly surprised when we saw everything that is new in OpenFeint 2.4. Not only does it represent a significant milestone in improving the user experience for the players, but also developers will be really happy to tap into OpenFeint's installed base of millions of users and greatly increase the visibility of their games on the device via the new in-game cross-promotion," said Kimmo Vihola, the developer of Minigore

OpenFeint 2.4 Product Highlights:

Discovery has been completely revamped to look and feel more like the App Store but with a social twist. The entire third tab of the OpenFeint dashboard is dedicated to players finding and recommending games. Developers can run promotional campaigns in their games alongside customized game recommendations from a player's friends, featured applications from the community, the OpenFeint Gold game of the month, and others.

Community is now brought right in the game with a robust Forum and Fan Club system. Instead of visiting a web site, players can now talk about levels, share tips, subscribe to threads, make and add friends, and get to know people like them from directly inside their games. Best of all, the developers can participate and speak directly to their player base through public conversations, stickied & locked announcements, and opt-in newsletters about new updates, feature changes, difficult levels, or whatever they want.

OpenFeint 2.4 includes over thirty new major features.

OpenFeint 2.4 Pricing and Availability:

OpenFeint is available immediately for download at OpenFeint continues to drive the industry towards frictionless adoption of social gaming on the iPhone with its Open and Free business model compared to closed platforms that require revenue shares and smaller social gaming "feature" oriented software services without the breadth of a true platform.

Note: Aurora Feint is a trademark of Aurora Feint Inc., Apple, iPhone® and AppStore are trademarks of Apple Computer, Facebook is a trademark of Facebook, and Xbox® Live is a trademark of Microsoft Corporation. Playstation® is a trademark of Sony.

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