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Aurora Continues Upgrade Program Through 2005

Registered customers receive 25% discount with product trade-ins (November 03, 2004)

Aurora Video Systems, an industry leader in the development and support of video editing systems since 1997, today announced the company will continue its upgrade program, first introduced in November 2003, through the end of 2005. This program allows registered owners of any older Aurora hardware products to trade in their existing models for newer systems at a 25% discount off list price when purchased directly from Aurora Video Systems. For customers worldwide purchasing Aurora's new PipeStudio video capture and editing solution, this upgrade program provides a $500 savings on qualified PipeStudio purchases.

"Our customers are already taking advantage of this program to upgrade to the new PipeStudio, and have indicated that easy upgrades of our products is one of the key factors they consider when selecting Aurora," said Aurora Video Systems CEO Darryl Hock. "We're pleased to extend our upgrade program as part of our dedication to helping facilities push their creative limits and remain on the forefront of video production technology."

Aurora's family of Pipe cards (Pipe, PipePro, PipeSDI, PipeHD, and PipeStudio) is a true QuickTime solution for the Mac OS. No third-party software is necessary for previewing video in applications other than Final Cut Pro. In addition to moving data from Final Cut Pro and putting it on screen, Aurora Pipe cards provide real-time preview compatibility with programs such as Adobe's After Effects and Discreet's combustion.

For more information about Aurora products and the upgrade program, visit or contact Aurora at [email protected].

About Aurora Video Systems
Aurora Video Systems builds comprehensive video editing systems for the Macintosh, leading the post-production industry in product quality, affordability, ease of use, and client support. Aurora has been recognized worldwide as the industry leader in the development and support of video editing systems since 1997. The company's industry-first achievements include development of the first true Mac-only Betacam- compatible card that works without converters, the first true real-time 24fps capture card for Final Cut Pro, and the first true offline video capture card for OS X. The company's success and outstanding reputation is based on its proactive development approach, speed, and flexibility in responding to industry change, and respect for clients and their needs.

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Related Keywords:Aurora Video Systems, video editing, PipeStudio, Darryl Hock, Pipe, PipePro, PipeSDI, PipeHD, Final Cut Pro, Adobe, After Effects, Discreet, combustion,


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