Augme Technologies, Inc. (OTCBB: AUGT), ("Augme®") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced the completion of its 2012 strategy for intellectual property ("IP") portfolio expansion wi....." />
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Augme Technologies Finalizes 2012 Strategy for IP Portfolio Expansion With ipCapital Group

(December 12, 2011)

NEW YORK, NY -- (Marketwire) -- 12/12/11 -- Augme Technologies, Inc. (OTCBB: AUGT), ("Augme®") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced the completion of its 2012 strategy for intellectual property ("IP") portfolio expansion with the support of ipCapital Group, Inc., a leading IP strategy consulting firm.

In June 2011, Augme announced that it had retained ipCapital Group to support the strategic expansion and monetization of the Company's IP portfolio. This was followed by a comprehensive analysis of Augme's IP landscape, along with the deployment of a range of systematic invention and IP strengthening methods that are proprietary to ipCapital Group. The analysis culminated in a codified database of hundreds of new Augme invention concepts and a data-driven strategy for further targeted invention and accelerated IP development in 2012. Augme's internal IP development activities are complemented by its ongoing external patent acquisitions, such as those that accompanied the Jagtag acquisition in July 2011. The acquisition expanded the Company's patent portfolio to 7 issued patents with over 150 issued claims and 18 pending applications with over 1,500 pending claims. Jagtag's contribution to Augme's patent pending portfolio included International patents now being prosecuted for issuance by Augme.

"Intellectual Property represents a critical component of Augme's overall business model, and further growth, enhancement and improvement of our patent portfolio is essential to our continued success," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Our IP portfolio, which is available for licensing, is key to the commercial protection of our proprietary media marketing technology and our market position."

"We are honored to be working with Augme Technologies, because we have identified a substantial opportunity for value creation building around and on top of the strong patent assets that we started with," said John Cronin, Managing Director and Chairman, ipCapital Group, Inc. "The first phase of our work with Augme has established a data-driven strategy, an ever-expanding repository of new inventions, and a master disclosure framework. This should allow us to take advantage of key opportunities with new IP and result in Augme's ownership of one of the largest patent portfolios in the mobile marketing and targeted content delivery space."

"The new patents that arise from this work will significantly reinforce our strengths in mobile marketing," stated Fred DuFresne, Senior Advisor at ipCapital Licensing Company and a member of Augme's Advisory Board. "Throughout our customer relationships, we provide specific and critical mobile marketing functionality utilizing our patent-protected capabilities. The increasing rate at which we are filing patent applications around the world clearly illustrates the importance of our technology. Licensing is a very serious business for us, and new patents will provide greater focus and depth, thereby enhancing the value we can deliver to a growing brand-name customer base."

Augme Technologies CEO Paul Arena added, "Building proven trust with the leading brands of our expanding list of customers is achieved through our industry leading service delivery. That trust is our central strength in securing the future revenues later in the mobile marketing explosive adoption curve. Trust of our customers is also built and fortified by our expansive ownership of enabling and foundational intellectual property. I'm pleased to say that this initiative we began mid year with ipCapital Group has now begun to provide a substantial barrier around our business operation and a strategic advantage against the fading competitive field."

About ipCapital Group
ipCapital Group has been serving clients that range from early stage ventures to Fortune 500 companies since 1998. Its interdisciplinary team, which is highly trained in business, law, marketing, and product development, pursues a systematic and comprehensive approach to the full life cycle of IP, from inception through the creation of optimum value for shareholders. ipCapital Group maximizes business results for clients that seek to develop and execute IP strategies, strengthen and monetize IP portfolios, and establish and implement Intellectual Asset Management (IAM) practices. For more information, visit

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit

Augme Technologies, Inc.™, Augme®, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme® "A+®" logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

For Augme Technologies, Inc.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777 or

Public Relations Contact:
Ed Harrison
fama PR
(617) 986-5003

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