Augme Technologies, Inc. (OTCBB: AUGT) ("Augme®") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("....." />
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Augme Files Patent Infringement Suit Against Competitor Millennial Media, Inc.

Complaint Filed in Delaware Seeks Permanent Injunction and Monetary Damages (April 09, 2012)

NEW YORK, NY -- (Marketwire) -- 04/09/12 -- Augme Technologies, Inc. (OTCBB: AUGT) ("Augme®") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("Millennial Media") (the "Defendant"), an independent mobile advertising and data platform company.

Augme is asserting three causes of action involving patent infringement related to Augme-owned United States Patent No. 7,783,721 ("Method and Code Module for Adding Function to a Web Page"), United States Patent No. 7,269,636 ("Method and Code Module For Adding Function to a Web Page") and United States Patent No. 6,594,691 ("Method and System for Adding Function to a Web Page"). Augme seeks injunctive relief to prevent Defendant from continuing to infringe Augme's patents. In addition, Augme seeks a recovery of monetary damages resulting from Defendant's past infringement of these patents and all legal fees associated with this patent enforcement effort.

"We believe that Augme's patented intellectual property portfolio represents one of the Company's most valuable assets and provides significant market and competitive advantages," said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "The Company must vigorously protect and enhance its proprietary position in the mobile marketing and mobile advertising industry, and the filing of this suit is consistent with our position that infringing competitors must be prosecuted. We have preserved injunctive relief rights which if awarded in our favor would prevent any further infringement by Millennial Media and we have preserved monetary damages that would compensate Augme for the harm caused by Millennial Media. Also, if the case is awarded in our favor we would be entitled to a future royalty interest in Millennial Media's infringing revenues."

Augme's Complaint alleges that it has suffered irreparable harm as a result of the alleged infringement and thus seeks a permanent injunction against Millennial Media, Inc. The requested injunction would prevent Defendant from manufacturing, using, offering for sale, selling and/or importing into the United States infringing products, methods, processes, services and/or systems that are primarily used or primarily adapted for use in an electronic or computer network system for targeting content via a Web browser. The Defendant's activities have been identified as infringing Augme's '721, '636 and/or '691 Patents, or otherwise inducing or contributing to the alleged infringement.


About Augme Technologies, Inc.

Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes across an industry-leading 150,000+ campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) in a variety of industries, along with their agencies. Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information, visit www.augme.com or www.hipcricket.com.

Augme® Technologies, Inc., Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

For Augme Technologies, Inc.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777
sprince@lhai.com or ir@augme.com

IP Communications Contact:
Bruce Berman
Brody Berman Associates
(212) 683-8125
bberman@brodyberman.com


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