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AudioDraft Crowdsources Japan Relief Songs

Aims to Raise $100,000 for Red Cross Japan Aid; Best 5 Songs To Be Released on iTunes, Amazon, and Other Outlets (March 24, 2011)
DMN Newswire--2011-3-24--

AudioDraft, the provider of innovative crowdsourced audio design contests, today announced that it has launched a contest, at, to select the five best songs associated with relief and healing to be published through online music stores, including iTunes, Amazon, and others. The proceeds will go toward tsunami and earthquake relief efforts. AudioDraft aims to raise $100,000 toward Red Cross Japan Aid efforts. The company has contributed $1,000 to launch its campaign and will contribute an additional $1 for every song submitted to the contest.

AudioDraft, which enables production companies to create sound design contests that activate a worldwide community of talented composers, enables listeners to each relief song to “Like” the songs they favor and spread both the musical content and the relief cause across social networks. AudioDraft has also released a banner pack, available at, which allows users to link back to the campaign page.

“The global music community has always risen to the occasion of supporting, and sometimes leading, relief efforts during tragedies such as the Japanese earthquake and tsunami. By making the Japan relief music production effort a community endeavor, we can help raise greater awareness and relief funds simultaneously,” said Teemu Yli-Hollo, CEO and co-founder of AudioDraft. “We believe that the crowd can determine the best songs for this contest, and provide community-based input that will offer an ongoing resource for fundraising as well.”

The Help Japan campaign is an outgrowth of AudioDraft’s business crowdsourcing model, in which companies decide how much they are willing to pay for audio productions, and the selected winners gain cash prizes, acclaim and visibility for their work. The new Affiliate Program enables AudioDraft users to earn a share of prize money by encouraging new companies to source their audio design projects through AudioDraft.  

Affiliates are rewarded for each contest they bring to AudioDraft. The affiliate reward depends on the prize money set by the contest organizer. For a limited time until the end of April, 2011, affiliates will be rewarded with 10% of the prize money of each contest they bring to AudioDraft. Affiliate rewards are automatically paid after each contest.

AudioDraft has its roots in Finland’s Aalto University and operates in close collaboration with the Aalto Center for Entrepreneurship (ACE). Aalto University and ACE also have a strong role in AudioDraft’s entrance in the US market.

About AudioDraft
AudioDraft arranges crowdsourced sound design contests that attract thousands of talented sound designers. With AudioDraft, companies have access to a community of motivated and highly skilled designers, ready to compete with their audio work for monetary prizes, acclaim and visibility. AudioDraft was founded by a team of music designers and enthusiasts. The project was launched in 2009 at Finland's multidisciplinary Aalto University. AudioDraft was founded as a company in the spring of 2010, and the public beta of the service was unveiled in July of the same year. AudioDraft is one of the winners of the business competition Venture Cup 2010 and took part in Aalto Venture Garage's BootCamp program. AudioDraft’s customers include international production companies and game studios, such as GameHouse and Kuuasema. The productions carried out through AudioDraft vary from company audio logos to background music in TV spots. AudioDraft is funded by a group of experienced Finnish angel investors. For more information, please visit the company web site at


EDITOR’S NOTE: If would like a color photograph of Teemu Yli-Hollo, CEO of AudioDraft, or screenshots of AudioDraft campaigns, please contact Chris Pfaff on 201-218-0262 or [email protected]


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Related Keywords:AudioDraft, Teemu Yli-Yollo, crowdsourced, music, iTunes, Amazon, Japan

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