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Audible Unveils AudibleWordcastContent Creators Able to Build Ad and Subscription-Based Podcasting Business (November 11, 2005)
Audible, Inc. announced that it will be debuting AudibleWordcast at the Podcasting & Portable Media Expo in Ontario, California, for two days beginning Friday, November 11. AudibleWordcast is a pioneering set of Web-based tools that enables podcasters to build multiple revenue streams around capabilities such as advertising management, dynamic ad-insertion, underwriting and secured transactions.
For the first time, podcasters will be able to manage, accurately measure, and monetize their audio content without significant infrastructure investments, allowing them to focus their resources and energy on creating superior audio programming.
The business of advertising requires measurement that will stand up to a third-party audit, and AudibleWordcast will be the first "audit-ready" podcasting platform capable of measuring actual subscribers, not just file downloads. Audible's TrueListener audience measurement system reports the metrics required by advertisers, which are determined audit ready through third-party media auditor, ImServices Group (http://www.imservicesgroup.com).
"We are very proud of this latest Audible innovation," said Donald Katz, chairman and CEO of Audible, Inc. "What we are doing with AudibleWordcast is packaging some of the best technologies, techniques, and customer support systems that have enabled us to build audible.com and its delivery platform and making them available to audio creators of all sizes. Producers can now use these tools to create multiple revenue streams and control their costs and risk at the same time."
Mr. Katz will be a keynote speaker at the Podcasting & Portable Media Expo on Saturday, November 12. Audible is a platinum sponsor of the event and will be demonstrating AudibleWordcast at its booth (#400) on both Friday and Saturday.
The AudibleWordcast podcasting platform will play on the Apple iPod and 160 other devices in Audible's .aa file format, the most widely playable file format on portable devices, second only to mp3.
More information is available at http://wordcast.audible.com
About Audible, Inc.
Audible (www.audible.com) is the Internet's leading provider of spoken audio information, entertainment, and educational programming. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady(R) computer-based mobile devices. Audible has 80,000 hours of audio programs from 270 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store's preeminent provider of spoken-word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc. in the first-ever imprint to produce spoken-word content specifically suited for digital distribution, Random House Audible. Among the Company's key business relationships are Amazon.com, Apple Corp., Hewlett-Packard Company, Microsoft Corporation, palmOne, Inc., XM Satellite Radio, PhatNoise Inc., Rio Audio, Creative Labs, Texas Instruments Inc., and VoiceAge Corporation.
Related Keywords:audible.com, AudibleWordcast, podcasters, dynamic ad-insertion, underwriting and secured transactions