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Atomik Circus Premieres in Paris
Brothers Didier and Thierry Poiraud's debut feature film "Atomik Circus" premiered in Paris last week, and leading commercial production company Tool of North America is heralding the directing team's return to the U.S. spot market. Together with François Vogel, the Poiraud brothers direct U.S.-based projects through Tool satellite company Paranoid Projects @ Tool.
Co-written and co-directed by Didier and Thierry, "Atomik Circus" (www.atomikcircus.com) is being distributed in France by TFM Distribution and features Benoît Poelvoorde, Vanessa Paradis, Jason Flemyng and Jean-Pierre Marielle. In the film, the tiny French village of Skotlett is preparing for a festival when stuntman James Battle accidentally destroys its bar. The bar's owner, also the father of Battle's beloved Concia, has Battle locked away in prison, but when an extraterrestrial presence appears and threatens the village, it's up to Battle to escape from prison and save the day.
According to the brothers' long-time producer Claude Letessier of Paris-based Entropie Films, "The movie is completely crazy and weird, and also, it's completely honest and very coherent with their imagination and their own world. Everything you'll see in the movie, you've seen before in their commercials. and you'll see in the future in the upcoming commercials," he said.
Key ingredients of The Poirauds' "world" include a fascination with American pop-culture and the science fiction films of Tim Burton, Ray Harryhausen and Sam Raimi. As Tool's managing director Phillip Detchmendy explained, "You get hints of these influences throughout their work."
In late March, Thierry Poiraud took some time during post on "Atomik Circus" to respond to a set of commercial storyboards from the creatives at Goodby Silverstein & Partners for HP's Printer division. Thierry directed the design- and visual effects-intensive spot entitled "Printer" - which debuted in key European markets over the past month - through Paranoid Projects @ Tool.
This new spot, together with other commercials Poiraud has directed (including a recent spot for BNP Bank from Euro RSCG in Paris and past work for Airbus, Mastercard, Volkswagen, Orangina, Hollywood Gum, Mercedes and Reebok), showcases a phenomenal talent in combining live-action with visual effects. "A lot of people think of Poiraud as being effects-driven, and while they do have a very strong aptitude and ability in effects, they're not looking strictly to do effects-based work," Detchmendy clarified. "They're these incredibly inventive people, and to them, the story and the characters are critically important in the work."
"The brothers are very visual effects savvy and they're very curious about how things work, but they are definitely more comfortable with comedy and on-camera stuff," Letessier agreed. Asked about the types of projects that may interest the brothers for upcoming commercial work, Letessier offered these thoughts: "It's very hard to consider the brothers as a director who will reproduce storyboards; instead, they will try to come up with an incredible added value that makes sense within their own universe."
Goodby, Silverstein & Partners' project creative team for HP "Printer" includes creative director/partner Steve Simpson, creative director John Norman, art director Antonio Navas, copywriter John Knecht and executive producer Barbro Eddy.
For Paranoid Projects @ Tool, production was overseen by executive producers Claude Letessier and Jennifer Siegel, head of production Amy DeLossa and producer Joby Ochsner. Adam Kimmel served as director of photography and the production was designed by Samantha Gore.
R!OT Santa Monica's colorist for the project was Clark Muller. Claus Hansen at R!OT served as flame compositor/online editor.
The team at Santa Monica-based editorial company Chrome included editor Hal Honigsberg, assistant editor Virginie Strub, executive producer Deanne Mehling and producer Cristina Matracia. Paris-based BUF's visual effects team consisted of producer Olivier Gilbert, coordinator Guillaume Rafi and technical advisor Jam Abalanet.
Credits for the spot's sound design go to Entropie's Claude Letessier as well as the team from Stimmung in Santa Monica. For Stimmung, Michael Anastasi served as sound designer and Kelly Fuller as producer. The final mix was handled Loren Silber at Lime Studios in Santa Monica.
About Tool of North America Established in Santa Monica in 1995, leading commercial production company Tool of North America represents an inspiring group of world-class directors via representatives in LA, Chicago, New York, Toronto and Paris. Owner and award-winning director Erich Joiner continues drawing international acclaim for his high-profile commercials, and an endless array of new projects continues to spotlight the unique talents of directors Sam Cadman, Clint Clemens, Sean Ehringer, Poiraud, Robert Richardson, Tom Routson, Johan Tappert and François Vogel. For more information, please visit www.ToolofNA.com or call 310.453.9244.
Related Keywords:Atomik Circus , Didier , Thierry Poiraud