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AtomShockwave Becomes Atom Entertainment

The change was spurred by recent acquisitions (January 13, 2006)

AtomShockwave Corp., a pioneer in online entertainment, today announced it has officially changed its corporate name to Atom Entertainment, Inc. The change was spurred by recent acquisitions, a newly created video directory and an advertising network that greatly expand the company's brand line-up and advertising opportunities. Atom Entertainment now operates as the corporate umbrella for game sites and AddictingGames(TM) and video sites AtomFilms(R) and AddictingClips(TM).

"With four major websites already under our corporate umbrella and more growth planned, AtomShockwave needed a name that mirrors our growth and future in online entertainment," said Mika Salmi, CEO of Atom Entertainment. "Short-form, on-demand entertainment is something we started in 1998 with AtomFilms, and our new corporate name reflects both our history and our continued commitment to 'atomized' content that is ideally suited to the Web and connected devices."

The flurry of activity in the latter half of 2005 catapulted Atom Entertainment to the position of being the largest independent online entertainment company on the Web today. These developments reflect Atom Entertainment's vision of offering a wide variety of entertainment options tailored to specific consumer demographics and advertiser needs.

In November, the company announced the acquisition of AddictingGames, the heavily trafficked online games portal. This acquisition coupled with AtomFilms and growth, soared the company's audience to more than 30 million unique users per month

Shortly after the acquisition, unveiled the Shockwave Immersive Network, the largest in-game advertising network for online games. Many leading consumer brands have already begun advertising on the Immersive Network such as Intel Corporation, LG Electronics and Microsoft Game Studios(R) Zoo Tycoon(R) 2: Endangered Species because of its unique approach to online advertising and broad audience of more than 22 million unique users.

Most recently, Atom Entertainment launched AddictingClips, an online video directory that filters, searches and sorts the most entertaining video on the Web as another forum for advertisers. The AddictingClips directory contains more than 1,000 videos and is paired with a video search engine, making the site a powerful resource for consumers to unearth the funniest video clips online.

Atom Entertainment has further expansion plans for 2006 and will continue to be at the forefront of consumer entertainment and online advertising innovation in the coming months.

A Rich History in Entertainment Snacking

Atom Entertainment has an unparalleled history of understanding the specific interests and consumption patterns of today's digital consumer. As broadband rates have soared, consumer demand for online entertainment has increased. Online consumers are looking for quick, shareable, instantly gratifying entertainment experiences on the web -- in short, entertainment snacks. Atom Entertainment has been on the leading edge of this trend since the early days of the broadband Internet and has developed a strong and profitable business model that brings together the needs of consumers, content creators and advertisers.

Atom Entertainment Brands

Atom Entertainment delivers the best entertainment on the Web under the AtomFilms, AddictingClips, and AddictingGames consumer brands.

AtomFilms - the original destination for short films and animation. - expansive collection of the best free online and downloadable games on the Internet.

AddictingClips - the new online video directory making the Web's most entertaining video easily accessible

AddictingGames - a simple and easy-to-access portal of the most popular online games on the Web

About Atom Entertainment

A marketer and distributor of digital entertainment, Atom Entertainment (formerly AtomShockwave) was formed by the 2001 merger of Internet pioneers and AtomFilms. The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 30 million entertainment fans visit the Atom Entertainment sites each month. Based in San Francisco, the company has satellite offices in New York, LA and Chicago as well as a joint venture in Japan.

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Related Keywords:AtomShockwave, Atom Entertainment, atom films

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