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At infoComm, Focus on Education

Pick out courses relevant to your interest and expertise By Gary Kayye, CTS

Forget about the exhibits. Don't plan your infoComm experience backwards. Most people attending infoComm plan their show experience around the exhibits and their ability to peruse the show floor and see all the manufacturers they need to see. Then, depending on the appointments they make and the meetings they attend in the booth they determine the leftover time slots for taking in a course or two through infoComm's extensive show educational offerings.

That's exactly opposite of what you should be doing.

What I think you should do is immediately (after you finish reading this article, of course), go to the infoComm educational section of their Web site and pick educational courses relevant to your interest and expertise, plan to attend them all and then with the time you have left, visit booths, attend parties and meetings.

Certainly, I haven't been attending infoComm as long as industry icons Fred Dixon (who's come to over 45 shows in 50 years), Kevin Collins, Mackie Baron, Harold Thiel and Andrew Edwards, but I will bet that if you asked every one of them what part of the industry's premier ProAV show they have gotten the most from over the years, they will unanimously say the educational offerings.

Education in our market is crucial. The first time an LCD projector was ever shown to the ProAV market was in a class at COMTEX (the name of infoComm prior to becoming infoComm); the first time the concept for a DLP projector was explained to AV geeks was at a seminar at infoComm. And the first time a networked system was demonstrated was in a seminar at infoComm. Sure, these technologies and trends eventually hit the floor, but the time and attention given attendees of a seminar by the instructor far exceeds the time given to a question on the typical show floor booth. And by the way, while the industry's marketing gurus from each exhibiting manufacturer hangs out with PR kits in their respective booth, the engineering departments "geeks" are teaching technology at a seminar down the hall.

So, before you plan your journey to Atlanta in less than two weeks, go to: http://infocomm04.expoexchange.com/_Event1/Expoexchange/ShoppingCart/session_search.asp and take a look at the over 150 seminars and workshops being offered and make sure you attend as many as possible.


Gary Kayye, CTS is Chief Visionary at Kayye Consulting, Inc., a Chapel Hill, NC-based marketing consulting firm that serves the ProAV and Home Theater markets. In addition to strategic marketing consulting, Kayye Consulting, Inc. is also a training development company. Gary can be reached via e-mail at gkayye@kayye.com or through his Web site at www.kayye.com.

 

Editor's Note: Kayye to Present MediaManager at InfoComm 2004

ICIA Educator of the Year Gary Kayye will again be a featured presenter in the company's booth at InfoComm 2004 in Atlanta.

The keynote speaker at this year's EduComm Conference at InfoComm, Gary will again present Crestron's MediaManager line of products to the industry from the Crestron exhibit on the show floor June 9-11.

Introduced at last year's InfoComm with new additions scheduled to launch this year, Crestron's MediaManager is a family of products offering AV signal distribution, device control and facility-wide AV system management.

"2004 will always be the year that will be remembered as the year AV, especially in education, changed forever - the year that brought you networkable systems," says Kayye. "For a look at the latest integrated solutions, check out Crestron's RoomView AV management software and the MediaManager line of room signal routing and control systems."

Gary will be presenting in Booth 639 every hour during each day of the show. His keynote Address at the EduComm portion of the InfoComm Show at 9:00am on June 9th.


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Gary Kayye, CTS is Chief Visionary at Kayye Consulting, Inc., a Chapel Hill, NC-based marketing consulting firm that serves the ProAV and Home Theater markets. In addition to strategic marketing consulting, Kayye Consulting, Inc. is also a training development company. Gary can be reached via e-mail at gkayye@kayye.com or through his Web site at www.kayye.com.
Related Keywords:exhibits, infoComm, show floor, manufacturers, appointments, booth, course, educational offerings

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