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Astro Launches Red-Button ITV With NPTV Solutions

Uses NPTV?s technology and authoring tools for Interactive TV services (April 01, 2005)

Astro, the provider of Direct-To-Home satellite multi-channel television services in Malaysia, has launched its ?Red Button Interactive TV (ITV). Using French-based NPTVs technology and authoring tools, Astro is currently offering to its viewers, multiple ?Red Button services in its broadcast programs and soon, advertisements.

Astro first delivered its ?Red Button service in June 2004, beginning with an enhanced TV service on popular TV program ?Akademi Fantasia, the localized version of Mexicos ?La Academia. The service was made accessible by pressing the Red Button on the Astro remote control, prompted by the ?Red Button icon on-screen. Upon accessing the service, viewers were able to catch daily updated news of the contestants, view latest statistics of the viewers votes, download logos, ringtones and more.

Astros ?Red Button ITV service was designed using NPTVs ITV Factory and ITV Graphix, and deployed using ITV Synchro and the Bando ?thin-client technology. NPTVs technology has been integrated by Astro to make rapid deployment of Red Button services and is part of the Enhanced TV Pack distributed by NDS France to Astro.

Astro plans to offer more ?Red Button services in the near future for enhanced programming of its local and international channels as well as interactive advertising for major brands.

ASTRO is Malaysias leading cross-media operator specializing in the origination, aggregation and distribution of content across multiple platforms. It is the sole provider of Direct-To-Home satellite multi-channel television services in Malaysia, and houses the countrys largest television program production facility. ASTRO is the countrys leader in commercial radio, and publishes Malaysias most widely circulated magazine, the Astro Guide. Celestial Pictures owns the worlds largest Chinese Film library and its digitally remastered films are released internationally through theatrical, video, television and new media distribution, and the Celestial Movies channels. The strength of these complementary brands has extended into interactive and multi-media services including provision of content for mobile telephony.

Their website is

About NPTV
Founded in 1998, NPTV is gradually eliminating all the obstacles to iTV projects by facilitating the implementation of interactive TV. In this wake, NPTV develops turnkey tools for enabling different companies to develop iTV programs and services rapidly. NPTV has developed a patented ?thin client technology called ?Bando that allows rapid and easy deployment of iTV services on different middleware (Mediahighway, OpenTV, MHP, OCAP). NPTV also offers a unique iTV authoring and publishing software suite. Eight different distributors and carriers covering more than 50 countries around the world have adopted it. This technology is now available on 7.5+ millions set top boxes. NPTV is one of the only companies offering an already deployed complete production and deployment software suite for MHP-OCAP. NPTV also offers a very efficient way to combine SMS and iTV with its patented SMS2TV solution. It offers real-time chat rooms on the TV set, displaying SMS sent by the users.

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Related Keywords:NPTV, Astro, ITV, authoring, Direct-To-Home, Red Button, ITV Factory, ITV Graphix, ITV Synchro, Bando, Enhanced TV Pack,


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