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Aspect Selected as a Webby Awards Honoree

Chosen for the Creative Direction and Unique Vision, Aspect's Digital Team Named an Official Honoree in the 16th Annual Webby Awards (April 12, 2012)

CHELMSFORD, MA -- (Marketwire) -- 04/12/12 -- Aspect, a leading provider of customer contact and Microsoft platform solutions, today announced that the company has been named an honoree by The Webby Awards in the Mobile category of Utilities & Services for developing an owner's manual application on a tablet for the Hyundai Equus.

Now in their 16th year, the Webby Awards is the Internet's most respected symbol of success. This year, nearly 10,000 entries were received from all 50 U.S. states and more than 60 countries worldwide. Within the mobile group alone there were more than 8,000 entries submitted and fewer than 15 percent were distinguished as an Official Honoree. Winners were selected based on public voting taking place now through April 26. Winners will be announced May 1 and honored at a ceremony in New York City on May 21.

The inspiration behind the development of the tablet application was Hyundai's goal to attract new customers and differentiate the Equus from other vehicles it sells. This high-end luxury car was Hyundai's first in the category, competing with Mercedes-Benz, BMW, and Jaguar. Aspect worked with Hyundai and Innocean (Hyundai's marketing division) to create a first-of-its-kind application to be given to each new Equus owner, along with a tablet as its owner's manual. This application engages the user with utilities like a searchable, easy-to-use owner's manual and reference guide, a service appointment scheduler, interactive technology demonstrations, dealer locator and more.

Aspect's Digital team creates digital communities and mobile applications for companies that provide immersive, interactive brand experiences for their customers. By creating mobile scheduling and self-service functionality in applications like Hyundai's, Aspect is leading the charge in delivering innovative next-generation customer contact solutions to help companies create a deeper engagement with their customers.


About The Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, The 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Yahoo!, Vitamin T, MLB Advanced Media, Rackspace Hosting, JWT, The Atom Group, Financial Times, BuzzFeed, PricewaterhouseCoopers, and Guardian News and Media.

About Aspect
Aspect builds customer relationships through a combination of customer contact software and Microsoft platform solutions. For more information, visit www.aspect.com.

Follow Aspect on Twitter at @AspectUC. Read our blogs at http://blogs.aspect.com.

Aspect, and Aspect Software are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

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Aspect Contact:
Tim Dreyer
+1 630 227 8312
Email Contact


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