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Ascent Media Names Clark Pettit Senior VP, DMC

Veteran brings expertise to Global Digital Media Center (June 14, 2004)

Clark Pettit has been named Senior Vice President of Ascent Media Groups (AMG) Global Digital Media Center (DMC), it was announced today by Bill Humphrey, Executive Vice President, Ascent Media Group.

The DMC develops and operates next-generation digital technologies and services enabling Ascent Media to be the world leader in bringing new digital products to market. Pettit will set the strategy for the DMC and lead an extensive team of professionals who will create these new product and service offerings to address the digital needs of content owners and distributors within the global AMG customer base. Ascent Media will leverage its wide set of existing business units to deliver these new services to customers providing further opportunities to integrate and escalate the transition of media services from tape to digital file-based solutions.

These new solutions will enable Ascent Media to provide streamlined, automated and entirely new content creation services and will enable the capture and management of high resolution video, audio and artwork assets on a global enterprise scale. A suite of integrated web services will enable remote access, compilation and transformation of these assets into virtually any digital or physical format. Unique to the DMC offering is the ability for customers to access and distribute their high resolution content anywhere in the world 24/7 via AMGs exclusive web, fiber and satellite networks.

With nearly two decades of experience in strategy, operations management, digital asset management solutions and B2B integration, Pettit joins Ascent Media Group from EMI Music Group, where he served ten years, most recently as Vice President, Global Digital Operations and Asset Management. In that role, Pettit oversaw the strategic planning and operations that established the global digital supply chain and the migration of music to digital products. Previously, he was with DOW Chemical where he managed a variety of information technology projects.

?Clarks broad experience and solid reputation for strategic development in the evolution of physical assets to file-based media will significantly enhance the Digital Media Center as it provides AMGs operating divisions with technical and strategic support for sales and marketing in emerging media technologies, said Humphrey. ?Were confident that under Clarks leadership, the DMC will continue to play an integral role in building business and technology solutions for the future of our industry.

?The right combination of mature technologies and market acceptance are finally coming together to enable large-scale digital video and creative services in the motion picture and advertising industries, added Pettit. ?Ascent Media is uniquely positioned to be the world leader through our extensive combination of creative, media, network and technology capabilities. The Digital Media Center team has the technical, operations and project expertise critical to driving this forward. I am extremely excited to be able to leverage my experience to help drive this transformation and to develop new digital products and services that will be embraced by the worlds leading entertainment companies.

About Ascent Media Group
Santa Monica, California-based Ascent Media Group, Inc., a wholly owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B), provides creative and technical services to the media and entertainment industries through its Creative Services, Creative Sound Services, Media Management Services and Networks Services groups. At more than 70 facilities in the regions of Southern California, New York, London, Atlanta and Singapore and at locations throughout the world, Ascent Media Group provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content.

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Related Keywords:Ascent Media Group, Clark Pettit, DMC, Global Digital Media Center, Bill Humphrey, AMG, Liberty Media Corporation

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