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Ascent Media Brings Up Satellite to Miami

Remote Collaboration Tool Gives Hispanic Ad Agencies Access to Top Post Talent (November 02, 2005)

Ascent Media has brought its ground-breaking UP Satellite Service to South Florida. Creative editorial boutique Lucha Libre has become the latest host site for the remote collaboration service which provides advertising agencies, production companies and others with local access to some of the worlds best commercial colorists.

As one of the fastest growing areas for advertising production in the country, Miami is a natural location for UP Satellite, according to Stefan Sonnenfeld, President and Managing Director of Company 3, an Ascent Media company, who spearheaded the development of UP Satellite. ?Miami is the focal point for Hispanic advertising in the U.S., a market that has grown tremendously in volume and is a source of great creative, Sonnenfeld said. ?Additionally, Miami has increasingly become a center for the production of advertising for the Central and South American markets. UP Satellite can contribute to the continued growth of this dynamic market by expanding access to first class creative resources.

While benefiting the regional market as a whole, UP Satellite gives Lucha Libres clients the added benefit of keeping everything under one roof. ?UP Satellite is the perfect compliment to our editorial and finishing services, said Lucha Libre executive producer Natalia Berry. ?It allows us to offer our clients a truly comprehensive solution to post production.

UP Satellite uses a secure satellite connection, provided by Ascent Media Network Services, to transmit broadcast quality digital video from Ascent Media post-production facilities to host sites located in cities nationwide.

To accommodate the new service, a ?virtual telecine suite has been set up at Luche Libre that includes a calibrated monitor and proprietary Ascent Media technology. Clients at Luche Libre can observe ongoing telecine work in real time while communicating with the colorist via speaker phone or video conference. 

Ascent Media recently hosted a demonstration of UP Satellite at Luche Libre that was attended by the most recognized advertising industry professionals, including representatives of Miami advertising agencies Accent Marketing, Zubi Advertising and Del Rivero Messianu DDB.

?Our agency clients were extremely impressed with the quality of the UP Satellite service and with how easy it is to use, Berry said. ?They are very glad to see this service arrive in Miami as they have previously had few choices locally for high end telecine services.

Luche Libre was chosen as an UP Satellite host site due to the caliber of its work and strong relationship with the regions top Hispanic advertising agencies. ?Luche Libre represents the new generation in advertising production in Miami, said Francesca Cohn, VP of Strategic Development for Ascent Media Creative Services.  ?They have a great staff and a beautiful facility that our Florida clients will enjoy working in.

Ascent Media has a special commitment to meeting the needs of Hispanic agencies and advertisers, according to Ascent Media Account Executive Monica Zevallos, a specialist in the Hispanic market. ?Hispanic advertising is one of the most dynamic sectors in advertising, not only in Miami but throughout United States and internationally, Zevallos said. ?Hispanic advertisers have special creative and technical needs and we have a deep appreciation for those needs as well as the resources and talent to meet them.

UP Satellite provides access to colorists at the Ascent Media facilities Company 3 (Santa Monica and New York), Encore Hollywood, and R!OT (Santa Monica). In addition to Met/Hodder, host sites are located at charlieuniformtango (Dallas), Whitehouse (Chicago), Brickyard (Boston), Universal Images (Southfield, Mich.), Post Blur (Cleveland), Greybox  (Richmond, Virginia) and Met Hodder (Minneapolis). Additional sites are planned for Atlanta and Portland.

About Ascent Media Group

Santa Monica, California-based Ascent Media Group, Inc. is a wholly-owned subsidiary of Discovery Holding Company (NASDAQ: DISCA, DISCB), which through its Creative Services, Creative Sound Services, Media Management Services and Networks Services groups, provides creative and technical media services to the media and entertainment industries.  Through more than 70 facilities in the regions of Southern California, New York, London and Singapore and at locations throughout the world, Ascent Media provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content.

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Related Keywords:Ascent Media, UP Satellite Service, South Florida, Lucha Libre, remote collaboration service, production companies , commercial colorists.

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