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Asan Medical Center to Release Patients Beyond Borders® Focus On

  (March 15, 2012)

Chapel Hill, NC (PRWEB) March 15, 2012

Patients Beyond Borders, the best-selling consumer reference guide on medical tourism, is pleased to announce the official launch of FOCUS ON: Asan Medical Center, profiling South Koreas largest nonprofit hospital.

FOCUS ON: Asan Medical Center will feature the medical centers world-class facilities, highlight its pioneering developments in areas such as coronary artery intervention, oncology, organ transplantation and diabetes, and showcase its many world-renowned centers of excellence.

Established in June 1989 by Hyundai Group founder Chung Ju-Yung (also known as Asan), the mission of Asan Medical Center(AMC) was to create a hospital with an emphasis on "caring for life and sharing with those in need and pain." Today the main facilityone of the largest hospital campuses in the worldencompasses more than 4 million square feet and houses over 2,700 beds. AMC also has longstanding partnerships with University of Ulsan College of Medicine (Seoul), Dana-Farber Cancer Institute (Boston), Imperial College London, and various hospitals across Asia.

Korea has some of the best healthcare and medical infrastructure in the world, and Asan Medical Center has clearly secured its place as one of the countrys leading providers, says Josef Woodman, CEO of Patients Beyond Borders. Revered for its high success rates with organ transplantation and treatment of cancer and vascular disease, Asan is also well known for its disease-prevention and health screening programs. And the savings are substantialaveraging 20% to 60% less than US costs.

Offering patient-centered care and international partnerships for post-operative care, coupled with full-time English-speaking specialists, patient escorts, translation services, and other international patient services, the center currently attracts more than 5,000 global patients per year. AMCs patient-centered mindset is further revealed in its surroundings, including rooftop parks, multicultural eateries, retail shops, on-site library, and more.

We believe that partnering with Patients Beyond Borders will provide even greater branding and visibility for us, particularly in promoting our facility to the international patient, says Dr. Joon Pio-Hong, MD, PhD, MBA, chief of the Plastic & Reconstructive Surgery Department and director of Asans Office for International Affairs. This new digital and online format will be far more accessible to healthcare consumers.

FOCUS ON: Asan Medical Center will be accessible from a variety of sources, including the Patients Beyond Borders website, AMCs website, Kindle, GoogleBooks, Apple iBooks and other eBook readers, iPhone and other mobile devices, medical, business, and reference libraries worldwide, and all popular social networks.

Patients Beyond Borders new FOCUS ON: series features 32-page, full-color digital brochures and eBooks highlighting the world's leading, internationally accredited hospitals and specialty centers in a fully searchable, consumer-friendly format. Published under the Patients Beyond Borders brand, the series offers healthcare consumers detailed information on specialties, procedures, costs, and travel planning from the most recognized, trusted source in international medical travel.

About Asan Medical Center
Established in 1989, AMC is the parent of seven hospitals, which are all part of the Asan Foundation. Based upon the founders mission of helping the least privileged of our society, AMC has continuously contributed to the fields of patient care, medical research, and training of medical doctors and students, and is now globally renowned as Korea's top healthcare organization. The Asan Institute for Life Sciences functions as a ground for research and training, new treatment development, and clinical study for cancer treatment, in partnership with global research institutions. AMC networks with Harvard-affiliated hospitals such as Dana-Farber Cancer Institute and Imperial College London for active exchange in research and training programs. AMC has been selected as Korea's Most Admired Hospital for five consecutive years and has ranked first in JMA Consultants Global Customer Satisfaction Competency Index for the past three years.

For more information on Asan Medical Center, please contact:

Asan Medical Center
88, Olympic-ro 43-gil, Songpa-gu
Seoul, SOUTH KOREA 138-736
Name: Irelle Kim
Tel: +82 2 3010.7942
Email: / aio(at)amc(dot)seoul(dot)kr
About Patients Beyond Borders
Patients Beyond Borders, based in Chapel Hill, NC, publishes books, eBooks, video, online, mobile, and social networking information and applications for healthcare consumers seeking the best global options in medical care. Its flagship international title, Patients Beyond Borders, soon to be published in its Third Edition, is the worlds leading consumer reference guide for medical tourism. Country Editions, City Editions, and Facility Editions help healthcare consumers make informed choices in searching, vetting, and obtaining safe, high-quality, affordable healthcare around the world.

For more information or media queries, please contact:
Judy Orchard, communications manager
Tel: +1 919 924.0636
Email: jorchard(at)patientsbeyondborders(dot)com

Note: Qualified members of the media are invited to request a review copy of FOCUS ON: Asan Medical Center, Patients Beyond Borders: Second Edition, or any other title from our library. Please contact jorchard(at)patientsbeyondborders(dot)com.

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