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As Seen On TV, Inc. Hosts Pitch Tank Event at Hardware Show

Hosts Successful Abbreviated Pitch Tank in Las Vegas (May 04, 2012)

CLEARWATER, FL -- (Marketwire) -- 05/04/12 -- As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent company of TVGoods, Inc., a direct response marketing company, held an abbreviated Pitch Tank event at the National Hardware Show in Las Vegas, NV over the course of May 1st and 2nd.

As Seen On TV, Inc. partnered with the National Hardware Show and Invention Home to present a variation of the successful Pitch Tank program.

Seventy qualified inventors with market-ready products or prototypes were given two minutes to pitch their product to Chairman Kevin Harrington and CEO Steve Rogai, with the hopes to win the grand prize of an infomercial production with TVGoods, Inc. The second prize was a free 10 foot by 10 foot booth at the 2013 National Hardware Show. Third prize was a free "Plus" invention Portfolio Package from Invention Home, which includes the Inventors Portfolio website and five high resolution 3D virtual designs.

The Company's standard two-day Pitch Tank educational seminar is marketed to entrepreneurs and inventors as a platform to introduce and demonstrate businesses and/or products to the As Seen On TV, Inc. team, including Kevin Harrington. The event includes real training from Kevin Harrington on how to take your business or product from an idea to reality, including information on development and marketing. Covered topics include mass marketing, branding, intellectual property, manufacturing, ecommerce, web design, and all the latest marketing trends and strategies. Distribution channel strategy is also a key area of focus, including television shopping channels, infomercials and the Internet.

"Our two-day Pitch Tank, as well as the condensed version, have turned into a profitable department for As Seen On TV, Inc. The company is able to use its expertise to be able to monetize the thousands of inventor submissions we get annually," said Steve Rogai, CEO of As Seen On TV, Inc.

About The Company:

As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television. For more information go to and

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

Contact Information:
Steven Hart
Corporate Strategy & Development

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