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Arts Alliance Media Holds Europes First Commercial JPEG2000 Digital Cinema Screening On QuVIS Cinema Player

Disney?s ?Chicken Little? is first film shown commercially in Europe to be compatible with Hollywood standards for digital ci (February 09, 2006)

Arts Alliance Media, Europes leading digital cinema company, has screened Disneys ?Chicken Little in JPEG2000 compression format, using MXF packaging and security keys in a format recommended by the Hollywood studios as the standard for digital cinema. The screening, held at City Screen York, was played from a QuVIS Cinema Player, and marks a milestone in the adoption of digital cinema in Europe, as the first commercial screening to be compatible with recommendations of the DCI (Digital Cinema Initiative).

The DCI, a consortium of seven Hollywood studios formed to define universal standards for digital cinema, made its recommendations in July 2005, which included specification of JPEG2000 as the uniform compression format, MXF as the packaging technology and specified encryption and key delivery methods.

AAMs subsidiary company, Arts Alliance Digital Cinema, last year won the $20m contract to install and run the 240 screens of the UK Film Councils Digital Screen Network (DSN). The QuVIS servers used in the DSN are being upgraded to be DCI compatible this spring. This will be the first in a series of upgrades that will take place as the DCI standards are formalised.

Fiona Deans, Arts Alliance Medias Director of Digital Cinema, said ?Arts Alliance Media is proud to be the first European digital cinema company to be DCI compatible and pleased to be supporting pioneers of digital cinema such as Disney and QuVIS.

Chicken Little is also being screened digitally in 3D from QuVIS players on two of AAMs UK installations including Odeon Printworks.

Chicken Little is released nationwide in the UK by Buena Vista on Friday 10th February.

About Arts Alliance Media:
Arts Alliance Media is Europes leading provider of digital film distribution services to the cinema, the home, and between industry players.

AAM is the European leader in the online DVD rental market, through the UKs number one service, LOVEFiLM, and also in Europe with Boxman (Sweden) and Digitarian (Denmark). Together the services provide online DVD rental services to over 150,000 subscribers.

In February 2005, Arts Alliance Digital Cinema won the UK Film Council contract to install and operate 240 digital screens, the worlds first 2k digital cinema network.

The company also operates LOVEFiLM PRO, a secure, professional VOD network to transport films, trailers and promo reels between producers, sales agents, distributors, exhibitors and festivals.

AAMs Marketing Services provides advertising, market intelligence and research opportunities to the film industry by leveraging the broad reach and rich profiles of consumers of its LOVEFiLM and Newman services.

About QuVIS
QuVIS Inc., is the leading provider of hi fidelity high resolution motion imaging technology. The QuVIS line of servers, recorders and players provide guaranteed image quality using Quality Priority Encoding, (QPE). QuVIS also offers optional JPEG2000, MXF, secure encryption and key management for a complete end to end digital cinema solution. QuVIS offers servers for real-time mastering and recording of content for SD through 4K for production, post production, digital dailies, digital cinema exhibition, simulation and large screen displays. The ASIC version of QPE, embodied in the QuVIS Digital Mastering Codec (QDMC), offers new capabilities for the image storage, analysis and communication industries and is available for OEM and licensing applications.

For information contact QuVIS, Inc., 2921 Wanamaker Drive, Suite 107, Topeka, KS 66614, (785) 272-3656, or visit


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Related Keywords:QuVIS, QuVIS Cinema Player, Arts Alliance Media, JPEG2000, Digital Cinema, Disney, MXF, Digital Cinema Initiative, DCI,

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