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Artificial Life Launches Award-Winning Elite CommandAR Toy App

App Gear(TM) Toy Gun to Be Sold in Apple Stores Around the World (July 19, 2012)

HONG KONG -- (Marketwire) -- 07/19/12 -- Artificial Life, Inc. (PINKSHEETS: ALIF), an innovative investment company, announced today that its production studio, Alife Studios Inc., together with WowWee Group Limited, has developed and launched a 3D smartphone toy app titled "Elite CommandAR," which interfaces with a physical toy gun, and is distributed under the brand WowWee AppGear™, for iOS and Android devices.

The initial Elite CommandAR smartphone app is available now and offered for free through Apple's online app store (http://itunes.apple.com/app/id494456130) and Google Play (http://goo.gl/BXI4I). Soon, augmented reality and co-op multiplayer features will be added.

The physical App Gear™ toy gun is to be sold in official Apple retail stores around the world.

By combining actual physical toy guns with iOS and Android apps, Elite CommandAR provides the ultimate first person shooter experience for gamers. Elite CommandAR contains cinematic quality 3D cut-scenes and stunning artwork which surpasses similar mobile games available in the market. Apart from eye-popping graphics, the game leverages cutting-edge technologies such as augmented reality, enabling players to use their smartphones' rear-facing camera for detecting the accompanied augmented reality markers and to take part in battles where enemies invade the real-world surroundings as seen through the phone's viewfinder.


The game thrusts the player into the role of the elite space commander who is tasked with a last-ditch mission to save planet Earth. In order to salvage the last of the human race, the player has to explore 3 mysterious locations including the wasted planet, the alien forest and the spaceship, all while battling against nasty alien enemies and bosses. The player also has the option to invite a friend to join the game through Wi-Fi in a peer-to-peer co-op mode, where together, they can blast through adrenaline-pumping levels. Players may also unlock and upgrade their weapons by redeeming stat points earned through the game or via in-app purchases.

Game Features:

  • Use AR markers to activate portals to another dimension and initiate battles played through the camera's viewfinder.
  • Control a first-person perspective by using the smartphone's built-in gyroscope and compass heading.
  • Aim the toy gun and pull its trigger to shoot enemies and other targets in the game.
  • Use secondary pistol buttons to raise your shield, change weapons, fire special weapons and reload.
  • Peer-to-peer multiplayer game mode available for co-op missions using Wi-Fi.
  • Earn points to unlock or upgrade weapons.
  • Compatible with iPhone, iPod touch and selected Android phones with rear-facing cameras and gyroscope support.

For more details about "Elite CommandAR," please visit:

http://botme.com/ecar

"Toy experts say the biggest trend in toys is the melding of online/smartphone apps with physical toys. Therefore, we have decided to address this trend and develop more innovative apps for toys. We are glad to work with WowWee Group again to combine another collectible toy with a sophisticated and high-quality smartphone game. The Elite CommandAR has recently won the Best Toy Award 2012 at the New York Toy Fair, which is a remarkable achievement for both WowWee Group Limited and us," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

Artificial Life has previously already released another toy app called Zombie Burbz with WowWee.

For more details about "Zombie Burbz," please visit:

http://botme.com/zombieburbz

About Artificial Life, Inc.
Artificial Life, Inc. is a new kind of investor. We act as a global incubator and business network provider and facilitator for our investment companies, assisting them in their funding efforts, sales, production, and general business development activities. When needed, we also inject our valuable intellectual property into our investment companies for their use. We invest mainly in the BRICS (Brazil, Russia, India, China and South Africa) markets with a focus on smartphone content and wireless technology such as: near field communication, mobile business apps and games, mobile health services, social networking apps and games, and mobile commerce. We have won many industry awards for outstanding technology and products in prior years.

Artificial Life, Inc. is a Delaware-registered corporation founded in 1994 in Boston. We are a public US entity (PINKSHEETS: ALIF). Our global headquarters is in Hong Kong.

For more information on Artificial Life, Inc., please visit: www.artificial-life.com

Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to: the general economic conditions in the markets in which we operate; the success of our newly adopted business model and strategy; our ability to find investment targets for reasonable conditions; the economic conditions in the BRICS nations; our ability to sell equity or assets and intellectual property; our ability to obtain additional funding to operate and grow our business and to do investments; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of broadband mobile technology; market acceptance for use of mobile handheld devices;; our reliance on a relatively small number of clients and brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Artificial Life IR and PR Contact:
Tel: (+852) 3102 2800
Email Contact


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