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Artefact Celebrates Five Years of Growth and Addresses Increased Demand for Creative Innovation With Opening of San Francisco Office

(October 24, 2011)

SEATTLE, WA -- (Marketwire) -- 10/24/11 -- Artefact, the award-winning technology product design firm, whose mission is to utilize the power of design to improve people's lives, announced today that it is opening an office in San Francisco to address the growing demand for its unique design approach and innovative thinking. The San Francisco office will be the hub for Artefact's Bay area clients, which include Ebay, Samsung Electronics and Adobe. In addition, by establishing physical presence in the Bay area, Artefact ensures it has its finger on the pulse of two of the hottest technology areas in the U.S., gaining inspiration by the flow of innovation opportunities San Francisco and Seattle are known for.

"Artefact is not afraid to challenge design conventions yet never loses sight of the ultimate test for a designer -- making products usable and desirable," said Andrew Chang, Senior Technology Manager of the Product Innovation Team at Samsung Electronics. "Their multidisciplinary approach to design allows them to bring inventive concepts and holistic user experiences to life. Having them in our backyard will strengthen our collaboration and ensure we continue to delight consumers with ideas that work."

The San Francisco office will start with a small studio at RocketSpace, one of the city's most prominent "techcelerators." Led by Charlie Stabb, who has 14 years of experience in game design working on Xbox, Sony, Electronic Arts and IBM, the office will initially host three designers.

To mark the opening of the new office, Artefact invites the design community to a happy hour cocktail reception on November 17 at RocketSpace, located at 181 Fremont Street, San Francisco, CA 94105. For more information visit:

Since its inception in 2006, Artefact has constantly redefined product design by incorporating principles of behavioral economics, game theory and user experience design in order to induce meaningful changes in consumer behavior. The company is working with some of the leading names in consumer electronics, as well as software and hardware manufacturers including Amazon, HTC, Microsoft, Panasonic, Research in Motion, and Samsung Electronics. Its innovative products and concepts regularly gain industry recognition, including coveted industry awards such as IDEA (most recently awarded to Artefact for the Seattle Children's Patient Information System), CORE77 (for Modwells - Personal Modules for Wellness) and SPARK (for WVIL: Camera Futura).

"The opening of the San Francisco office is not only a real achievement, but also a symbolic milestone for us. You know you are on the right professional path, when you stay true to your vision and passion, and enjoy success and growth," said Gavin Kelly, principal and co-founder of Artefact. "The last five years have been the most exciting years in our careers and we are confident that the future is going to be even brighter."

About Artefact:
Artefact is an award-winning technology product design company dedicated to using the power of design to improve people's lives. With offices in Seattle and San Francisco and a network of 40 designers, researchers and developers, Artefact is among the fastest growing product design firms in the U.S. today.

Adriana Gil Miner
[email protected]

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