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Artear Improves On-air Signal Quality with Grass ValleyBuenos Aires station purchases six LDK 6000 mk II WorldCam HD cameras (July 07, 2005)
Grass Valley LDK 6000 mk II WorldCam HD
Founded in 1960, Artear is the second largest channel in Argentina, dedicated to offering news, entertainment and sports programming. The broadcaster has been a pioneer in Argentina; broadcasting the first transmission of programs in stereo audio, the first to transmit a second language channel (SAP), and first to migrate to digital production. With its purchase of Grass Valley LDK 6000 mk II WorldCam cameras, Artear is now the first in the country to install equipment designed specifically for HD production.
?Thomson is pleased to be working with such a television broadcast pioneer and we applaud them for their vision in recognizing the flexibility and value of the Grass Valley LDK 6000 WorldCam camera, said Marc Valentin, president of the Grass Valley business with Thomson. ?The WorldCam camera is designed to help production studios and broadcasters like Artear make the transition to HD production and smooth and cost-effective as possible. Media organizations like Artear are proving everyday that the HDTV transition with products and systems from Thomson can be affordable if managed correctly.
The new Grass Valley LDK 6000 WorldCam cameras, which allow users to capture images natively in both the 720p and 1080i HD formats, will be installed in Artears main studios to help produce its numerous newscast and local news programs. The camera purchase was facilitated by FDM Broadcast, the main distributor for Grass Valley equipment in Argentina, Paraguay and Uruguay.
?We wanted a clear and affordable path to HD and, for us, that meant purchasing the Grass Valley LDK 6000 mk II WorldCam camera, which can capture projects in a variety of HD formats and will immediately make our SD channels look better, said TK, Artear. ?Weve always been first to use cutting-edge technology and well soon be the first in Argentina to move to full HD production. We think the time is right and the Thomson equipment weve selected is right.
About the Grass Valley LDK 6000 WorldCam HD Camera
With 12-bit A-to-D conversion and 22-bit digital signal processing circuitry, the Grass Valley LDK 6000 mk II WorldCam camera captures true progressive high-definition (HD) images, natively, to support standard-definition production as well as 1080i at 50 and 59.94 Hz; 1080p at 23.97, 24 and 29.98 Hz; 720p at 23.97, 24, 29.98, 50 and 59.94 Hz HD formats and frame rates. IT uses three 9.2 million-pixel HD-DPM+ CCDs to provide the highest-quality picture available for everything from remote-controlled, portable hand-held, and studio applications to EFP uses for SDTV and HDTV productions.
About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides service, equipment and technology to help its Media & Entertainment clients content creators, content distributors and users of its technology realize their business goals and optimize their performance in a rapidly changing technology environment. The Group intends to become the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands.
For more information: www.thomson.net.
Thomson's Systems and Equipment division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Grass Valley brand-name for the delivery of analog and digital entertainment. The division also includes Thomson's Broadband Access Products Business, which develops technologies and products for broadband and telecommunication networks to deliver digital entertainment and data to consumers and businesses.
For information about Grass Valley products from Thomson please visit www.thomsongrassvalley.com.
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