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Art or Marketing? Eloqua & JESS3 Use Both to Conceptualize the Next Frontier of Business

Rube Goldberg Inspired Animated Short Answers the Question 'What Is Revenue Performance Management?' (March 28, 2012)

VIENNA, VA -- (Marketwire) -- 03/28/12 -- Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released "What is Revenue Performance Management?", a new animated video that defines the next frontier of competitive advantage for marketing and business. As the follow-up to the "Future of Revenue," the award-winning collaboration between Eloqua and JESS3, this eye-catching video explains the methodology for transforming marketing from a costly dark art to a valuable tool for growing revenue.

Taking a hint from Rube Goldberg, "What is Revenue Performance Management?" guides the viewer with quirky visuals through an animated machine, giving the fullest definition yet of this emerging practice. Blasting through space and time, the video tackles Revenue Performance Management, which some of the fastest growing companies are using to gain unprecedented insight into a business's traditionally highest cost structure, sales and marketing, while addressing the CEO's number one priority of growing revenue. In just over three minutes, the animated short introduces the five Revenue Performance Indicators (RPIs) that organizations need to track in real-time to improve sales and marketing performance. These RPIs are the Reach, Value, Conversion, Velocity and Return of an organization's sales and marketing pipeline.

"New ideas may be powerful, but illustration makes them accessible," said Joe Chernov, Eloqua's Vice President of Content Marketing. "With 'What is Revenue Performance Management?' JESS3 and Eloqua take the viewer on a journey that is equal parts educational and entertaining. I mean, how many other business-to-business tech companies would include a toupee gag in a heady piece of content?"

"As we head into our third year as Eloqua's content partner, we could not be more proud of our latest collaboration: 'What is Revenue Performance Management?'" Leslie Bradshaw, co-Founder and Chief Operating Officer of JESS3, said. "As much Rube Goldberg as early Disney, this video embodies the utility, beauty and entertainment JESS3 strives for in all of its works."

"What is Revenue Performance Management?" is free to view today on Eloqua's Revenue Marketing blog It's All About Revenue.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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Sheila Bohan

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