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Arby's Joins Plink's Facebook Credits-Based Online-to-Offline Loyalty Program

(March 26, 2012)

DENVER, CO -- (Marketwire) -- 03/26/12 -- Plink (www.plink.com), a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores, today announced a partnership with Arby's Restaurant Group, Inc. (www.arbys.com), the second largest quick-service sandwich chain in the U.S. Through this partnership, Plink members can now earn Facebook Credits at more than 3,500 Arby's restaurants.

"Arby's has demonstrated the powerful combination of offline and online marketing," said Peter Vogel, co-founder of Plink. "Joining Plink is a perfect fit for those efforts and a great opportunity to engage Facebook members through their growing appetite for Facebook Credits."

Since launching the Arby's It's Good Mood Food™ campaign, primarily through TV spots, Arby's has experienced a positive online reaction, including people re-mixing the commercials and their catchy tagline on YouTube, prompting Arby's to develop a user-generated contest for a new 30-second spot. The online promotion, which drew more than 1,400 submissions, awarded the winner a $10,000 prize and an appearance in an Arby's commercial. In addition, the submissions were posted on the Arby's web site and generated one million views a month. Arby's is also leveraging Facebook and Twitter, and has grown Facebook fans by more than threefold to over 900,000, while Twitter followers have surpassed 45,000.

"We've experienced great success with the combination of offline and online marketing and experimenting with Plink is another innovative way to tie the two together and continue to drive loyalty with our valued customers," said Bob Kraut, Senior Vice President Advertising and Brand Communications at Arby's. "We believe the opportunity to engage with Facebook members by rewarding them with Facebook credits for dining at Arby's may strengthen our success."


Launched in late January (https://www.plink.com/assets/pdfs/Plink_Launches_Facebook_Credits-based_Online-to-Offline_Loyalty_Program.pdf), Facebook members join Plink at www.plink.com, then safely and securely link a credit or debit card of their choice to begin earning Facebook Credits by dining-out or making purchases at participating national restaurants and offline retailers, now, including Arby's. Through Plink's online-to-offline (O2O™) loyalty program, members can now earn Facebook Credits at nearly 30,000 locations nationwide.

Beginning immediately, Plink members can earn 10 Facebook Credits for every $5 spent at Arby's. To begin earning Facebook Credits by dining and shopping offline, visit Plink at www.plink.com.

About Arby's Restaurant Group, Inc.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants system wide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches. To learn more about Arby's, please visit www.arbys.com.

About Plink
Plink (www.plink.com) is a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. Plink members create an account at Plink.com, then safely and securely link the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or shopping at participating restaurants and offline retailers providers including Arby's®, Dunkin' Donuts®, Quiznos®, Red Robin® and Taco Bell®. Plink's online-to-offline (O2O™) loyalty program connects social media marketing to offline sales. For more information, visit www.plink.com.

CONTACTS:
Steve Stratz
Illuminate Public Relations for Plink
206.300.9134
Email Contact

Minou Nguyen
Illuminate Public Relations for Plink
206.779.4559
Email Contact

Katie Hardy
Arby's Restaurant Group, Inc.
678.514.4268
Email Contact


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